Below is the e-mail announcing the new Fundraising system, most likely this will not change any more except for possibly the addition of new "stories".

This system is made up of 3 pages * Donate/lang-code * Donate-options/lang-code * Donate-thanks/lang-code

which are made by templates. I have made a break-down of what text needs to be translated with the templates on it at: http://wikimediafoundation.org/wiki/User:Cbrown1023/Donate. If someone things that looks overly complicated, just tell me and I will try to give a simplified version on the talk page.

A lot of the text has already been translated for the previous fundraising system ([[wikimedia:Donate]]), but there are some new parts like the "thanks" screen and and the "story box".

If you have any questions please do not hesitate to ask on the mailing list and thanks for all the work you guys do as translators!

Happy holidays if you celebrate them, Casey

---------- Forwarded message ---------- From: Erik Moeller erik@wikimedia.org Date: Dec 25, 2007 5:53 AM Subject: [Foundation-l] New fundraising site To: Wikimedia Foundation Mailing List foundation-l@lists.wikimedia.org

We're trying out a new fundraising site:

http://wikimediafoundation.org/wiki/Donate/en

Big thanks to Frank Schulenburg from the German chapter, who designed it, and to Tim Starling and Brion Vibber, who implemented it. Thanks also to David Strauss and others who helped along the way. Special thanks to PediaPress.com for creating a gift certificate PDF generator on very short notice on a pro bono basis. :-)

Obviously this is too late to make a big difference, but parts of it will hopefully be re-usable. There's still some work to be done -- translations, integrating chapter donation methods, etc. -- but I think the core of it is sound. I'm copying Frank's rationale for the design, and some more thoughts of my own below:

- - - - -

[Story box:]

People love to hear stories. We have great stories to tell. I'm convinced that people are more likely to donate after reading one of our stories around Wikipedia. But we are talking about a webpage and therefore our stories have to be short and they need to have a clear plot.

Just have a look at the example of Patricio Lorente. The story has four parts:

1) Introduction of Patricio as a normal kind of guy. There seems to be nothing unusual to tell about him. 2) Something happened in the life of Patricio. Something that changes his attitude towards life in general. 3) Patricio gets involved with Wikipedia. He begins to do something very special and useful. 4) You don't want him to stop his very special and useful work just as a result of a lack of money, don't you? Donate.

Each story we are telling should have the same or a similar plot, but if it's necessary you can change the sequence:

1) Jaan-Cornelius, one of millions of pupils on earth. 3) He does something very special. 2) Something happens (terrorist blasts) and Jaan-Cornelius' work suddenly proves to be very useful. 4) You should donate to give him the opportunity to continue his work (properly meaning: donate to keep the servers running)

In the next days and weeks we should collect as many good stories as we can. Perhaps another example could be the story of one of our volunteers who helps to keep the servers running. Or one of our technical staff who cares about the usability of Wikipedia. Or one of our volunteers of the e-mail support team...

We should jump at the chance and try to involve the communities. We all know: Wikipedians love to get involved. They strongly dislike not being asked. Let's have a posting at the village pump, illustrate our new fundraising concept and ask the community members to tell us "their" Wikipedia stories.

[Donate box:]

The fastest route to donate: let visitors enter the amount and the currency on the _first_ page. Enable them to "donate now". Nobody likes to click through four or five webpages before he gets the sign to "donate now". Let's keep things simple.

As tax deductibility is a key interest for most of our donors we provide a short text which points out that the Wikimedia Foundation is a tax exempt charitable corporation. This part of the webpage is planned to be variable. The dutch version should have a notice like "If you want to deduct your donation from your taxable income please donate to Wikimedia Netherlands".

[Additional donation methods:]

What's the most common way to donate in the Netherlands? or in France? At this part of the page we can provide information about how to deposit money in our bank account, how to send a cheque, and so on...

That means: we really need information about the most common payment options in each country. Perhaps Delphine as a chapter coordination can help with that.

- - - - -

I might find some time over the holidays to work on some additional stories for the site. But if you have any ideas yourself, feel free to post them, to me or to the list. :-)

Technically, the entire design is served through a wiki, which hopefully will make it reasonably straightforward to make changes as needed.

Any feedback is appreciated. :-)

Happy holidays to all! Erik

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