I hope following study snapshot by JuxtConsult will help you all to draw some conclusion, I would bee keen to understand how others read following report.( would infact recomond those who can buy full report I feel it is worth while, if you find the same usefull) Regards Mahitgar
India Online Study 2009 - A snapshot by JuxtConsult -
Presentation Transcript
1. India Online 2009 Understanding Online Indians and their Net Usage Behavior and Preferences
2. Study Overview • Most recent estimates of Internet user-ship in urban and rural India. Estimates based on a land survey conducted between Dec 2008–Jan 2009 among 135,000 individuals from 16,000 households in 40 cities and over 12,000 households in 480 villages spread across all the 4 regions of the country • Insightful understanding of net usage behavior and preferences of regular online Indians. Findings on ‘net usage dynamics’ based on a sample of over 50,000 ‘active’ online panel members with JuxtConsult, and findings on ‘popular online activities and website preferences’ based on an online survey among more than 12,500 of these ‘active’ panel members in Feb-Mar 2009 • Understanding of online Indians as ‘consumers’ and not just as faceless net users. Includes their socio-economic status, online shopping behavior, and website and media preferences reported on the ‘most used’ basis • Website preferences captured
for over 32 online verticals/domains
3. Methodology A land survey was conducted to profile and estimate the users of internet. The survey covered ‘towns’ and ‘villages’ of all population strata, and ‘households’ of all socio-economic classes (SEC) within each of these towns and villages Net usage dynamics, behavior and website preferences were captured from the ‘actual’ internet users form JuxtConsult’s own Internet User Panel (www.getcounted.net) Demographic ‘weights’ derived from the land survey were then used to make the online panel and survey data representative of the entire online urban population (and not just of the online panel members) Representation ‘weights’ were derived based on 6 demographic parameters - town class, SEC, region, gender, age and preferred language of reading Only authentic Govt. of India data (NSSO/Census/RGI) were used for estimation of user-ship and derivation of representation ‘weights’
4. Topline Findings
5. Pond gets smaller, but livelier… ‘All’ internet users down at 47 million (39 million urban, 8 million rural) Drop of 6% from last year (lapse of around 3 mn occasional users) Just 10% growth in ‘regular’ users base*, reaching 38.5 mn (33 mn urban) +3.5 mn regular ‘urban’ users over last year, +0.4 mn regular ‘rural’ users 15% growth in ‘daily’ internet users (+4.2 mn in last 1 year to reach 32 mn) * Regular internet users = internet users who use the internet ‘at least once a month’ ** All internet users = Regular + Occasional internet users who have ‘used the internet in last one year’
6. Lapsers predominantly Cybercafe users Exclusive cybercafé user base shrink to become just 6% of all internet users Lapsers from cyber cafe account for most of the internet lapsers in last one year Office continues to be the place from where internet is accessed the most (68% at ‘multiple’ access point level) Average place of access per user is 1.9 On preferred access point basis, home tops at 37%
7. Affordability & language holding it back… 1 out of 4 computer user still not using internet Most new broadband connections are ‘replacement’ connections Still only 4 mn internet users access it through mobile phones Only 13% of existing internet users prefer to read in English More importantly only 20 mn Indians (<2% of all) prefer to read in English
8. Catching the ‘classes’ across the country… 4 out of 5 online Indian are in the ‘prime’ of their life (19-35 years) 3 out of 4 of them belong to the ‘consuming’ and ‘aspiring’ class (almost half of them belong to SEC ‘A’ and ‘B’) Half of all Internet users are employed Their average monthly family income is 3.2 times the national average 3 out of 4 of them come from the non-metro towns and nearby villages
9. Household Assets % Internet Users Owning Color TV 78% Mobile Phone 72% Bank Account 68% Computer/Laptop 71% Fridge 53% Life Insurance 46% 2-Wheeler 51% Credit Card 25% Air Conditioner 13% 4-Wheeler 10% Invested in Shares 14%
10. What they do when online… % Undertaking Change from 2008 Top 10 Online Activities* Search for travel products 84% - Job search 71% -0.3% Search for non-travel products 68% - Instant messaging/chatting 67% -3% Check general news 62% -1% Dating/Friendship 55% +5% Check cricket content/score 53% +3% Check sports other than cricket 52% - Matrimonial search 49% +0.4% English info search engine 49% +0.6% On an average net users undertakes 13 activities online (2 less than last year) Main gainers are dating/friendship, check cricket content, PC to PC net telephony and downloading mobile content. Main losers are download music, check business & financial news, check sports other than cricket, check cinema content and professional networking 42% use a local Indian language website (+8% over last year) * Emailing not included as all panel members are email users by default
11. Most net users ‘window shop’ online 89% of all regular online Indians ‘shop’ online (search or buy) 20% have also bought online in last 1 year, i.e., ‘active’ online buyers base of 7.6 million 65% of online ‘buyers’ have bought a travel product online and 50% have bought a non-travel product online 74% of travel buyers have bought train tickets, 34% air tickets Credit card is the most popular mode of online payment at 50% Less than 1 in 5 ‘non-buying’ online shoppers cite ‘fear of misuse of credit card’ as a reason for not buying online
12. Google continues to be the most used website of all! Website % Use it the Most Change from 2008 Google 35% +7% Yahoo 25% -3% Gmail 11% +3% Orkut 7% -1% Rediff 4% -5% Indiatimes 1% -0.1% Moneycontrol 0.7% -0.1% Hotmail 0.6% -0.4% Youtube 0.5% +0.3% Sify 0.5% -0.2%
13. Most Used Website for Specific Activities Vertical Top Website Vertical Top Website % Use % Use Most Most Emailing Yahoo / Gmail 45% / 44% Matrimony Bharatmatrimony 37% Instant Messaging Yahoo 38% Friendship/Dating Orkut 38% Job Search Naukri 44% Share Pictures Orkut 26% Online News Yahoo 21% Social Networking Orkut 53% Info Search – English Google 76% Professional Networking Orkut / Linkedin 24% / 24% Info Search – Local language Google 34% Video Sharing Youtube 32% Online Travel Buy IRCTC 43% Non-cricket Sports Espnstar 19% Games Zapak 41% Cricket content Cricinfo 27% Online Buying (Non-Travel) Ebay 25% Cinema content Youtube / Yahoo 18% / 17% Real Estate Makaan 23% Listen/stream Music Raaga 16% Business & Financial News Moneycontrol 22% Financial Info & Quotes Moneycontrol 24% Online Share Trading ICICIdirect 28% Buy/Rent Movie CD Rediff 27% PC to PC Net Telephony Yahoo 29% Mobile content Yahoo 18% PC to Telephone Net Telephony Yahoo /
Skype 28% / 26% Cinema Tickets Google 19% PC to Mobile Messaging (sms) 160by2 21% Astrology Astrology 25% Net banking ICICI Bank 31% Download Movies Torrentz 35%
14. Report Details
15. List of Reports • The India Online 2009 package of reports has an ‘Overall Report’, which presents the broad level findings on various aspects of net usage (on the base of ‘all internet users’) • In addition there are a series of Supplementary Reports • Each supplementary report presents a specific ‘category level’ or ‘user segment level’ findings. Here the sample base is the ‘subset’ of internet users belonging to a specific user segment, or undertaking a specific online activity, and the report outlines their internet usage behavior and preferences
16. List Of Reports 1. Overall Report Category Supplementary Reports: (profiling users of top 5 websites) 19. Online Shopping User Segment Supplementary Reports: 20. Emailing 21. Instant Messaging / Chatting 2. Women on the net 22. PC to Mobile Messaging 3. Youth on the net (teenagers and young adults) 23. Job Search 4. Urban versus Rural net users 24. Matrimony 5. Net users by their socio-economic (SEC) profile 25. Info Search – English 6. Students on the net 26. Travel Booking 7. Corporate employees on the net 27. Social Networking 28. Professional Networking 8. IT professionals on the net 29. Friendship / Dating 9. Heavy online spenders on the net 30. Sharing Pictures 10. Bloggers on the net 31. Sharing Videos 11. Car owning net users 32. Online News 12. Two-wheeler owning net users 33. Business/Financial News 13. Credit card owners on the net 34. Financial Info (quotes, rates, indices, etc) 14. Net users by place of access (homes, place of work,
35. Online Share Trading cyber cafes) 36. Net Telephony (PC to PC, PC to Telephone ) 15. Net users by type of connection (broadband, dial-up, 37. Cinema Content etc.) 38. Book Cinema Tickets 16. Net users by city/town type (metros, urban uptowns, 39. Buy / Rent Movie CD/DVD emerging towns, and others...) 40. Sports Content (cricket, other sports) 17. Net users as financial investors 41. Online Music 18. Vernacular language net users 42. Online Games 43. Online Real Estate 44. Mobile Content Download 45. Astrology 46. Online Education / Learning Note: Completion of any supplement report is subject to collection of sufficient sample responses in the survey.
17. Pricing of Reports Report Price (Rs.)* Price (USD) * 12.36% service tax extra Main Report 100,000 3,500 Supplementary Report 100,000 each 3,500 each Main + 1 Supplementary Report (list price) 200,000 7,000 Main + 2-4 Supplementary Reports Less 15% of list price Less 15% of list price Main + 5 or more Supplementary Reports Less 25% of list price Less 25% of list price Note - only supplement reports cannot be bought in isolation (without the main report). • Payment Terms : 50% advance, 50% after delivery of all reports • Delivery Timeline : Main Report – First Week of April 2009 : Supplementary Report – 1 week per report thereafter or from date of order, whichever is later • Report Delivery Format : PDF
18. Information Coverage Demographic and socio-economic profile of online Indians Gender, age, city (village), city type (village type), region Educational qualification, current occupation, industry of occupation, preferred language of reading, status in the household SEC (urban, rural), monthly household income, most expensive vehicle owned Household and financial asset ownership – home, land, TV, fridge, washing machine, AC, microwave, music system, DVD player, Ipod, camera, video recorder, tube well/pump, landline phone, mobile phone, computer, cable TV connection, bank account, demat account, fixed deposits, chit fund deposits, life insurance, medical insurance, debit card, credit card, mutual fund, shares, etc Currently running loan liabilities if any Net usage status and dynamics Years of experience in using the net Place of access (home, place of work, cyber café, transit, choupal/gram panchayat) Net usage details by the most preferred
place of access - type of connection, ISP subscribed to, frequency of usage, duration of usage, usage by day parts Daily time spent on net vis-à-vis on computer usage, watching TV, reading newspaper and listening to radio
19. Information Coverage Online activities undertaken and most used websites Popular online activities and their usage penetrations Most used websites at the overall level Most used websites for 30 popular online activities: Emailing Instant Messaging/Chatting Info Search (English) Info Search (Local Language) Job Search Astrology Travel Booking Online Shopping (other than travel products) News Financial Info (rates, quotes, etc.) Online Share Trading Real Estate Info Matrimonial Search Dating/Friendship Social Networking/Communities Sharing Pictures Sharing Videos PC to PC and PC to Phone based Net Telephony Professional Networking PC to Mobile messaging (SMS) Gaming Listen/buy Music Sports (cricket & non cricket) Cinema Content Buy/Rent Movies Downloading Mobile Content Net Banking Online education/learning
20. Information Coverage Online shopping behavior Penetration of online shoppers (search) and buyers (search and buy) Travel products bought and searched in last 1 year, search-to-buy ratios, frequency of buying and average monthly spends Non-travel products bought and searched in last 1 year, search-to-buy ratios, frequency of buying and average monthly spends Modes of online payment used Motivations of buying online and problems faced while buying online Reasons for not buying online (for those who search only) Online marketing stimulus responded to (banner ads, search ads, virals, contest, e-mailers, newsletters) Internet usage in local Indian languages Popular languages of internet usage, most used websites for each of these languages Blogging & online community membership Proportion of internet users reading, commenting and owning blogs Proportion of internet users as members of online communities Main problems faced while surfing the Internet
21. Contact Details • Address : 3, Kehar Singh Estate, 1st Floor, Westend Marg, Lane 2, Said-ul-Ajaib, New Delhi – 110030 • Telephone : +91-11-29535098, +91-11-32451093, +91-9811256502 • Contact Person : Sanjay Tiwari • Email : sanjay(a)juxtconsult.com • Website : www.juxtconsult.com
22. Thank You!
Yahoo! India has a new look. Take a sneak peek http://in.yahoo.com/trynew
==Requesting priority participation==
Hello,
I am [[:mr:user: mahitgar]] from Marathi language wikipedia, and I am currently engaged on a [[:strategy:Task force/India Task Force]] for the Wikimedia Foundation in their strategic planning process.As you know Wikimedia is currently gearing up for a year-long strategy and business planning process, which will be open and collaborative. As part of this process, we are looking to gather insights from people from multiple perspectives on Wikimedia’s potential path forward.
and currently we are discussing [[:strategy:Talk:Emerging strategic priorities/ESP 1 key questions]] ,You can find our emerging fact base at strategy.wikipedia.org, and we would love for you to add
your insights.
Thanks and Regards
~~~~
Connect more, do more and share more with Yahoo! India Mail. Learn more. http://in.overview.mail.yahoo.com/
Hoi,
I have spend a little bit of time getting the characters in order for the
Gujarati and the Sinhala language. I have asked one of the Usability
Initiative developers if he could enter them in the "advanced toolbar". He
did, and he asked me to verify the result..
Please do that for me..
http://prototype.wikimedia.org/en-wp/index.php?title=Manchester_Small-Scale…
If you want YOUR script to be supported in the same way, please provide us
with all the characters for your script in the standard sorting order. This
is one way in which you can help your language. The other is to localise the
messages that come with the Usability Initiative software. The idea is to
make MediaWiki better usable and this helps. When you localise at
http://translatewiki.net, you will find that the results are typically there
the next day.
Thanks,
GerardM
http://translatewiki.net/w/i.php?title=Special:Translate&group=ext-ui-0-all
Hi folks,
I know it is very very late for this now.. Can we have some wikipedia
participation for the upcoming FOSS.in conference at Bangalore ?
For those who came in late, Atul Chitnis of FOSS.in had inivited us for
speaker notes or even info stalls for wikipedia , during the last Bangalore
meetup ( Oct 11) .
Unfortunately most of us went busy and today ( 28th Oct , 2009) happens to
be last date for the speaker registeration.
More details can be seen below>
http://foss.in/http://foss.in/register/speaker-registration-2009
Since Atul is very sympathetic to the cause of Wikipedia, we may be still
possible to buy some more time if v can get some concrete ideas by today. ;)
Comments?
Thanks
Tinu Cherian
Hi everybody,
Wikimedia Strategywiki is trying to find out how they can improve reach and usability in Indian context.Previously on mr-wiki yahoo group I had taken online poll and found one of the glaring defficiancy in reaching out to the people. While other Marathi Language Websites get better word of mouth publicity and so they do have more editorial pool. Where as when it comes wikipedians my online survey shows that at least marathi wikipedians are reluctant to talk to their friends and family members about wikipedia.
And it is not about others it is a myself too,WHile I am a strong supporter of Wikipedia specialy local languge ones still, usually I do avoid to discuss about marathi languge wikipedia among my friends and family.
First of all let us discuss frankly and understand what is the reason of this reluctance? Wikipedia is too serious or boring a subject to discuss , wikipedia concept level is a too difficult to explain to others ?Objections and negative perceptions of the people are too deficult to handle? Wikipedia is not usefull to you in your own day to day life ? Wikipedia is not beneficial to your freind ? Wikipedia is not beneficial to your family? Wikipedia is not beneficial for my , my friend and family education , career/office work and rmy revenue ?
To which questions your answers goes yes ? If yes then is possible to elaborate or suggest a better solution that can make wiki movement more relevant to Indian context
Thanks and Regards
Mahitgar
Now, send attachments up to 25MB with Yahoo! India Mail. Learn how. http://in.overview.mail.yahoo.com/photos
Hi all,
Thanks to all who had attended the last meetup in October. We definitely
missed those who were unable to attend.
The next edition of Bangalore Meetup in November is in planning state.
http://en.wikipedia.org/wiki/Wikipedia:MBL7
User:Ganeshk from US, is planning down to come to Bangalore if it is
possible to be scheduled on the fourth Sunday ( Nov 22nd 2009)
Please express your availibility for the date.
The good news is that we are getting lots of presentations and discussions
for the meetups.. Even my preso on AWB had to postponed to next meetup due
to lack of time. This is very good that we are able to generate more
interest and participation for the meetups.
Finally I shud sincerely again for the hospitality of CIS for helping us
host the events.
Thanks
Tinu Cherian
( User:Tinucherian)
Thanks to all who attented the Meetup and made it a success. Special Thanks
to Kiran (jackerhack) and Hari (HPN) for the presentations.
One photo of the event
http://commons.wikimedia.org/wiki/File:WikiMeetupBlore11Oct09_5.JPG
I have uploaded the rest of the photos to this category >
http://commons.wikimedia.org/wiki/Category:Bangalore_Meetup_2009
A big thanks to CIS ( Centre for Internet & Society) for helping us host us
the event.
If any one of you are blogging about the event, please do fwd me asap. Some
media people have asked me for more information on the event.
Thanks
Tinu Cherian
On Fri, Oct 9, 2009 at 7:26 AM, CherianTinu Abraham
<tinucherian(a)gmail.com>wrote:
> Just to remind again , it is happening this weekend.
>
> Hoping to meet all of you there..
>
> Thanks
> Tinu Cherian
>
>
> On Sun, Oct 4, 2009 at 9:38 AM, CherianTinu Abraham <tinucherian(a)gmail.com
> > wrote:
>
>> Hi friends,
>> This is to remind the next Wikipedia meetup happens next sunday Oct 11th
>> 2009.. just one more week ahead.
>>
>> Some newspaper publications have also expressed interest in covering the
>> event.
>>
>> Requesting everyone's help and participation to make this a success..
>>
>> Please sign up if havent already :
>> http://en.wikipedia.org/wiki/Wikipedia:Meetup/Bangalore/Bangalore6
>>
>> Thanks
>> Tinu Cherian
>>
>> On Tue, Sep 29, 2009 at 6:29 PM, Srikanth Ramakrishnan <
>> rsrikanth05(a)gmail.com> wrote:
>>
>>> Thanks a lot Tinu. I just can't understand what to do.
>>>
>>> 2009/9/29 CherianTinu Abraham <tinucherian(a)gmail.com>:
>>> > A linkedin Notice to the event can be found at
>>> >
>>> >
>>> http://events.linkedin.com/6th-Wikipedia-WikiMedia-Wikimeetup/pub/135107
>>> >
>>> > http://en.wikipedia.org/wiki/Wikipedia:Meetup/Bangalore/Bangalore6
>>> >
>>> > I am planning to take a demo on AWB ( AutoWikiBrowser ) , an advanced
>>> > wikipedia editing tool, on the same day..
>>> >
>>> > Thanks
>>> > Tinu Cherian
>>> >
>>> > On Mon, Sep 28, 2009 at 11:56 AM, Arun Ram <arunram25(a)gmail.com>
>>> wrote:
>>> >>
>>> >> Dear all:
>>> >>
>>> >> Please pardon an error in my email The meeting is on Sunday the 11th
>>> >> October. The mail content in wrongly mentioned as 9th Oct.
>>> >>
>>> >> The meeting is on the 11th of October (Sun) as per the wiki.
>>> >>
>>> >> My apologies for the oversight!
>>> >> Thanks to Anirudh for pointing it out.
>>> >>
>>> >> regards
>>> >>
>>> >> Arun
>>> >>
>>> >> Bangalore, India
>>> >> www.arunram.net | www.twitter.com/arunram
>>> >>
>>> >>
>>> >> On Mon, Sep 28, 2009 at 11:44 AM, Arun Ram <arunram25(a)gmail.com>
>>> wrote:
>>> >>>
>>> >>> Dear Wikipedians,
>>> >>>
>>> >>> This is to announce the next Wikipedian meetup to be held in Oct 9.
>>> >>> Further details can be found at the Wiki page:
>>> >>>
>>> >>> http://en.wikipedia.org/wiki/Wikipedia:Meetup/Bangalore/Bangalore6
>>> >>>
>>> >>> The meetups are intended to be structured as follows — Introductions,
>>> a
>>> >>> few focused talks by wikipedians to share experience / expertise
>>> followed by
>>> >>> demos and open discussions on topics of common interest.
>>> >>>
>>> >>> We have some interesting talks lined up this meetup, Please do make
>>> it.
>>> >>>
>>> >>> Please spread the word around and hope to see many of you there at
>>> the
>>> >>> meetup. We are having some good momentum going with the monthly face
>>> to face
>>> >>> meetups.
>>> >>>
>>> >>> Regards
>>> >>>
>>> >>> Arun
>>> >>>
>>> >>> Bangalore, India
>>> >>> www.arunram.net | www.twitter.com/arunram
>>> >>
>>> >>
>>> >> _______________________________________________
>>> >> Wikimediaindia-l mailing list
>>> >> Wikimediaindia-l(a)lists.wikimedia.org
>>> >> https://lists.wikimedia.org/mailman/listinfo/wikimediaindia-l
>>> >>
>>> >
>>> >
>>> > _______________________________________________
>>> > Wikimediaindia-l mailing list
>>> > Wikimediaindia-l(a)lists.wikimedia.org
>>> > https://lists.wikimedia.org/mailman/listinfo/wikimediaindia-l
>>> >
>>> >
>>>
>>>
>>>
>>> --
>>> If any message seems out of the blue from this account, PLEASE call me
>>> up on my mobile to confirm it was sent by me.
>>>
>>> _______________________________________________
>>> Wikimediaindia-l mailing list
>>> Wikimediaindia-l(a)lists.wikimedia.org
>>> https://lists.wikimedia.org/mailman/listinfo/wikimediaindia-l
>>>
>>
>>
>
Hi Siebrand,
Thanks for reaching out.
I am keen to help in anyway I can in my spare time towards this (connecting
people), though my time is a bit constrained with few other commitments.
Happy to try and connect you with people, who may have skills to help in
some of these languages.
I agree it is important to spread the word and focus on getting more and
more localization done for languages spoken in India.
There are a few others who would be keen to assist. I can connect you to
them as well.
Regards
Arun
Bangalore, India
www.arunram.net | www.twitter.com/arunram
On Wedf t, Oct 7, 2009 at 8:53 PM, Siebrand Mazeland
<s.mazeland(a)xs4all.nl>wrote:
> Dear Wikimedians from India.
>
> For those who do not know me, I am a staff member of
> http://translatewiki.net, a project where most of the translation of
> MediaWiki is done. MediaWiki is the software used by all wikis of the
> Wikimedia Foundation. There is more to translatewiki, but I hope you may
> discover that later.
>
> I have made an analysis of the localization of MediaWiki and its extensions
> with regards to use by the Wikimedia Foundation. I have done this with a
> scope of the 50 languages with the most speakers in the world[1]. As India
> is an enormous country, with a long history, it is no surprise that many
> languages are spoken by a lot of people.
>
> For India the following languages make the top 50 of most spoken languages
> in the world: Hindi (3), Bengali (10), Gujarati (34), Kannada (33),
> Malayalam (39), Marathi (17), Nepali (43), Oriya (42), Punjabi (15), Sindhi
> (37), Tamil (28), Telugu (20), and Urdu (29). Some of these languages have
> a
> fair level of localization (Telugu and Hindi are doing OK, but not
> excellent), but many others have very poor localization (Oriya and Urdu
> are
> doing particularly bad)[1].
>
> As I do not speak or read any languages that are not in a Latin, Greek or
> Cyrillic script, and live in the Netherlands, it is hard for me to crowd
> source translators for these languages. I am in dire need of structural
> help
> in that area. Having Wikimedia India formed is something I recognize as an
> enormous opportunity for getting the localization level of languages spoken
> in India to a higher level. It will enable more users to experience and
> enjoy the freedoms that we as Wikimedians try to create and provide.
>
> Please help me help in getting India's languages gain more ground and
> availability in the Wikimedia universe. Ideally I would like some kind of
> an
> ambassador from your community to spread the word and focus on getting more
> and more localization done for languages spoken in India. If you are
> interested in contributing as a translator, please visit translatewiki.net
> .
> If you are interested in investing time on a higher level, please contact
> me
> on-wiki, on this list, or by private e-mail so we can work something out.
> Any help is greatly appreciated.
>
> Thank you.
>
> Siebrand Mazeland
> translatewiki.net staff
>
> [1]
>
> http://translatewiki.net/wiki/Project:MediaWiki_localisation_in_the_50_most_
> spoken_languages
> [2] http://www.mediawiki.org
>
>
>
> _______________________________________________
> Wikimediaindia-l mailing list
> Wikimediaindia-l(a)lists.wikimedia.org
> https://lists.wikimedia.org/mailman/listinfo/wikimediaindia-l
>
