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Hope you are well and safe.
I am thrilled to reach out to you on behalf of the Communications
Department at The Wikimedia Foundation to share information about a new
short-term test campaign through which we hope to learn more about engaging
Indian digital audiences, primarily the youth.
Emerging from the Medium Term Plan
this test is aimed at strengthening the awareness levels of Wikimedia, our
free knowledge mission, and growing affinity with our readers in India,
especially the youth.
Firstly, let us introduce ourselves- The Communications Department.
Communications <https://meta.wikimedia.org/wiki/Communications> is a Wikimedia
department. The Communications Department performs a variety of functions
for the Foundation, such as building awareness of Wikimedia and its
projects, maintaining relationships with the media, producing content for
the Wikimedia Foundation website
managing the community blog Diff <https://diff.wikimedia.org/> and
Wikimedia social media
platforms, facilitating communications with Wikimedia communities,
informing research into emerging global audiences, developing creative
materials, and coordinating campaigns to engage new audiences for Wikimedia
projects like Project Rewrite
What is #KnowWithWiki all about?
This is a truly integrated effort where members of various teams within the
Foundation came together to develop a plan to engage young readers in India
in a manner that demonstrates the value of Wikipedia, highlighting the role
it already plays in helping them know their world better and promoting free
The problem: Wikipedia readership in India is high. It is currently ranked
#4 in website traffic in India with an average of approximately 2 pages a
visit. Unfortunately, according to a market research
carried out by the Wikimedia Foundation in 2020, only 31% of the Indian
internet users have heard of Wikipedia, and strikingly, only 26% of
internet users aged 18-24 years were aware of Wikipedia. The gap between
usage and awareness indicates that there is a large number of young people
who use Wikipedia and are not aware of us and therefore have no affinity or
value for it.
Engaging young internet users and unaware Wikipedia readers to increase
affinity and perceived value is key to the sustained growth of Wikipedia
and all our projects. The Indian youth may be viewing or using our content
through different platforms e.g. seeing Wikipedia content through search
engines, but there is a lack of awareness among this audience that this
information comes from the efforts of our diverse volunteer community that
spends time and effort in curating relevant and reliable information on
Wikipedia and its sister projects.
We wish to engage with this very audience by providing them more relatable
examples on how Wikipedia plays/can play an active role in their efforts to
gather fact-based, researched information around worldly topics.
Furthermore, by capturing and studying data emerging from this test, we
will be able to learn, assess and improve our future engagements in the
Starting May 2022, we will be engaging Indian influencers under a
& “Know Your World Better”
For this activity, we are collaborating with selected popular GenZ
influencers to showcase the relevance of Wikipedia among the younger Indian
audience in their daily lives. The primary platform of activation will be
on Instagram, which is a platform that has the highest number of users from
India, and has emerged as the most preferred social media platform2 among
Indian youth according to a 2020 study3. Instagram influencers will
highlight use of Wikipedia in their posts on topical content and social
These influencers will release their own content on their Instagram handles
covering topics relevant to our target audience, while seeding references
of Wikipedia and the vast knowledge available on the online encyclopedia.
This will be complemented with our own social media channels sharing
content around the experiment, focussed towards the Indian audience. The
general public would be encouraged to follow and participate in the
campaign online using #KnowWithWiki.
Why are we doing this?
This activity follows the the successful completion of a similar activity
in South Africa- #WikipediabyUs, where we collaborated with South Africa’s
young creative community by giving them a platform to create informative
content based on Wikipedia articles. #WikipediabyUs, demonstrated young
creatives using Wikipedia to expand a topic of interest with their
It is a part of our sustained endeavor to make deeper strides in learning
from different contexts on improving understanding of the Wikimedia
movement and its projects. We want to raise awareness about how Wikipedia
and the free knowledge movement is present in the daily lives of Indian
This test would also enable us to tackle some of the misconceptions around
Wikipedia in the Indian digital space, via explaining how the Wikipedia
volunteer community creates and improves content on the platform based on
up-to-date, relevant and verifiable sources.
By engaging the 18-24 age group we aim to-
GET GenZ adults aged 18-24
WHO read Wikipedia
TO see Wikipedia as relevant
BY showing them how often they call on us to know and do more
How can you get involved?
You can create your own content on social media to describe how you use
Wikipedia in your everyday life to know your world and the things that
interest you better. Make sure you use #KnowWithWiki and #Wikipedia to add
to the campaign impact!
If you would like to know more and get involved or share any suggestions,
please reach out to me by email.
Thank you warmly for your time and interest.
On behalf of the Core Team- Khanyi, Mathoto, Olga, Rachit and Vidhu.
Khanyi Mpumlwana (they/she)
Wikimedia Foundation <https://wikimediafoundation.org/>
**Please excuse any brevity or typos, messages are often sent in a hurry*
Dear Indian Wikimedians,
As many of you may have known, one of our fellow Wikimedian was arrested by
Uttar Pradesh Police in October 2020. His name is Siddique Kappan (His
wikimedia username is User:Sidheeq). He is from Kerala, and he was active
in Wikimedia projects (mainly in Malayalam Wikipedia) until his arrest.
Incidently he is a journalist and he was arrested from the home of Hathras
rape and murder victim while reporting the victim Dalit girl's family
members. UP Police has slapped Sedition, Terrorism as well as UAPA charges
Kappen is diabetic and now COVID positive. He was admitted to hospital only
after he collapsed in the jail cell. With his deteriorating health, it was
accused that Kappan was chained to hospital bed like an animal. Today's
news reports say that he is in critical condition. (You could always google
As a tone deaf people I don't expect anything from this mail, I just wish
to share the information.
Stay Inside, Stay Complementary (non-critical), Stay safe, Stay healthy.
Siddique's en.wiki page: https://en.wikipedia.org/wiki/User:Sidheeq
I would like to bring to your notice that CIS-A2K has job vacancies open
currently for the post of "Program Manager"
We are looking for highly interested candidates ready to work with the
Access to Knowledge program team on programmatic activities and
contributors involving Wikimedia projects.
Deadline: 20 August 2022.
Please send your updated resume, and a cover letter to ajoy(a)cis-india.org
In the subject line clearly mention “A2K Programme Manager Application”.
Please share this across your circles too.
Thanks and Regards,
on behalf of CIS-A2K team.
We are conducting surveys as a part of the project 'Needs Assessment for
documentation and revitalization of Indian languages using Wikimedia
projects'. This survey is designed for Wikimedians, please click on this
to access it.
Looking forward to your participation!
Thanks and regards,
I hope this email finds you and your loved ones well and in good health.
Greetings from the sound logo project team.
You may have heard that in September there will be a global contest
the sound of Wikimedia, and you are all warmly invited to participate
Virtual voice assistants are growing more popular everyday and we need to
explore ways to identify Wikimedia content
which is frequently sourced on these platforms, but not consistently
recognized. We have great expertise
in the movement when it comes to visual logos and photography contests, but
not as much when it comes to audio ... but we sure love to learn. You can
take a minute to look at 5 pictures side by side and pick the one you
like–whether an awe-inspiring monument, a folklore tradition, a delicious
feast, or a beautiful butterfly–but listening to 5 different audio files
takes time. I'm confident that this global contest will challenge us with
new and interesting parameters when it comes to sound and audio production.
So, whether you are musically-inclined, are an audio enthusiasts, love
contests, already have a great sound concept of your own, or just want to
be involved in this project, we would love to hear from you. Take a listen
in our sound library
for inspiration. We are also excited to invite you to an *audio workshop at
Wikimania* with professional musicologists from MassiveMusic.
That's it for now. Looking forward to launching a new kind of a global
contest with you in September.
Thank you for your time and attention,
Lead Movement Communications Specialist
Greetings from IndicWiki project by IIIT-H, We are happy to announce that
the Wikimedia Technology Summit 2022, This conference is free and open to
the public, event will be in a hybrid mode on 2nd and 3rd of December 2022.
In this regard, we are planning to conduct a Hackathon before the summit,
The challenge for this Hackathon is to find solutions to the Wikimedia
We understand that most of the general technical communities in India are
not familiar with Wikipedia technology, to address this issue and improve
the effectiveness of Hackathon, we are planning to conduct a series of free
WikiTech Training programs for technology enthusiasts, technical
*We would like to invite experts like you from the Wiki technology
community to conduct the 90 min online Training sessions, to train
volunteers on any Saturday from 7-8:30 pm on Zoom in August / September
/October 2022. *
If you are interested to conduct the training sessions to participants, we
are requesting you to provide details at this form
<https://forms.gle/fNupuKbeBUfLxfJa8> to register as Trainer
The object of these training programs is to promoting the use of various
software resources that extend content contributors and consumers
capabilities and insights beyond those provided by the core Wikimedia
experience.For more details about this training sessions and tentative
program, please visit: Hackathon Training Structure
Please feel free to contact me if you need any more information.
IndicWiki Project <https://indicwiki.iiit.ac.in/> Team
International Institute of Information Technology
Professor CR Rao Rd, Gachibowli,
Hyderabad, Telangana 500032
9014120442 , kasyap.krupal(a)research.iiit.ac.in
[image: IndicWiki Poster .png]