New subject: [ELiSo] Collecting feedback on a brand proposal for Wikimedia 2030

26 Apr 2019


      Hello ELiSo!
Zack here from the Wikimedia Foundation.
I’m emailing you because we are in the final weeks of Wikimedia community
feedback on a brand proposal [1] and I wanted to make sure we had thoughts
from you and your affiliate.
If you are just hearing about this discussion, allow me to offer a quick
recap:
-
The Wikimedia Movement’s shared goals outline an ambitious outreach
   target for 2030: “anyone who shares our vision will be able to join us” [2]
-
In 2018, the Foundation’s Communications team began a strategic review
   of the Wikimedia brand system to assess how well it works and what could be
   improved to reach the 2030 goals, specifically to simplify the invitation
   for new people to join us [3]
   -
The resulting research showed that Wikimedia is a confusing name that
   very few internet users understand, while Wikipedia has massive (80%+)
   awareness in Europe + North America and is fast growing in emerging
   internet regions [4]
   -
The research also produced a strategic proposal: adopt Wikipedia as our
   Movement’s central brand, expanding its definition and linking the project
   ecosystem around this most visible/popular project
It’s a big topic, but this is not the final point of discussion. Instead,
we are collecting community feedback to deliver a report to the Board of
Trustees at the end of May. The report will summarize risks, concerns,
needs, and opportunities in changing our branding.
Your feedback is valuable to us and we hope you will decide to participate
in the process. You can
-
Share thoughts on the project’s Community review talk page [5]
   -
Or send thoughts via email: brandproject@wikimedia.org
Please feel free to reach out if you have any additional questions or would
like to coordinate a session.
Yours,
-
Zack
[1]
https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_researc...
[2]
https://meta.wikimedia.org/wiki/Strategy/Wikimedia_movement/2017/Direction
[3]
https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_researc...
[4]
https://wikimediafoundation.org/2019/02/07/how-does-the-world-see-wikimedia-...
[5
https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_re...
-- 

Zack McCune (he/him)

Senior Global Brand Manager

Wikimedia Foundation https://wikimediafoundation.org/