So, I think this might be the first use of MediaWiki (or _any_ wiki) for viral marketing:
http://bees.netninja.com/wiki/index.php?title=Main_Page
Just saw this off of Slashdot:
http://slashdot.org/article.pl?sid=04/07/24/1814210
~ESP
mediawiki-l@lists.wikimedia.org