I'm familiar with the marketing reasons for encouraging people to give more
frequently, enough people are willing to give more in total if they can
spread payments to make this worthwhile. I just don't think it wise or
efficient not to give people the option of an annual payment. Aside from
cheapskates like myself who would baulk at a monthly commitment, transaction
charges are bound to arise somewhere along the line.
There is also the issue of lifetime value, I have my suspicions that the
more frequently you remind people of a direct debit the more likely they are
to review it. So It may be true that a monthly direct debit is only worth
two years worth of that amount, but an annual one is in the longterm worth
many times more.
As for donors v members, do we have plans to offer membership to donors?
WereSpielChequers (who still supports four organisations through annual
direct debits started in the 1980s)
On 17 September 2011 08:46, Gordon Joly <gordon.joly(a)pobox.com> wrote:
**
We have just switched from annual to monthly for our "family" RSPB
membership payment.
Instead of 25 quid we pay 3 x 12 = 36 quid: we can spread the payments and
the RSPB gets an 11 quid bonus.
RSPB was mentioned by Anonymouse at the last London Wikimeet (#49) as a
good model of membership for a charity.
http://www.rspb.org.uk/
*****
- Over a million members, including over 195,000 youth members.
- A staff of over 1,300 people and over 13,000 volunteers.
- Resources available for charitable purposes in 2007 was £78.6
million.
*****
Ha! Small fry!
Gordo
On 16/09/2011 23:19, WereSpielChequers wrote:
Monthly and quarterly are nice to haves, but presumably most members will
want to do an annual payment for their annual renewal?
WereSpielChequers
On 16 September 2011 23:05, Michael Peel <michael.peel(a)wikimedia.org.uk>wrote;wrote:
We're working on finding an easy way to give
donors the choice of monthly
or quarterly direct debits, but we haven't got it working quite yet. For
now, if you want to donate by direct debit each month, then you can do so by
visiting:
http://directdebit.wikimedia.org.uk/index_monthly.html
Hopefully we'll have a more integrated solution working in the near
future.
Thanks,
Mike
On 16 Sep 2011, at 22:59, Chris Keating wrote:
This is fantastic! Well done!
Thank you. We have taken a shortcut, which is to outsource the absolute
maximum of
the administration involved in Direct Debiting. Once we are on a
firmer administrative footing we can bring it back in-house if needs be.
Hmmm... I just tried to set up a direct debit and it seems the only
option for the frequency is quarterly. I want to donate monthly. Why
can't I? Obviously, the fees are greater for 3 donations of £2, say,
than for one donation of £6, but I think you'll get a lot more takers
if you offer monthly direct debits for the simple reason that people
tend to be paid monthly.
We are set up for monthly and quarterly direct debits. I'm not quite
sure why
that form insists on quarterly, I doubt it will continue to insist
after we speak to the suppliers on Monday, as we have other test forms that
are definitely accepting monthly DDs.
You're right about the advantage of monthly DDs. during the fundraiser
we'll test prompting different amounts/frequencies and different layouts of
form to see which gives us the best long-term income.
Chris
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--
Gordon Jolygordon.joly@pobox.comhttp://www.joly.org.uk/
Don't Leave Space To The Professionals!
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