From this week's (8 Sep coverdate) issue of the
Penguin creates buzz with serial novel
"Penguin is aiming to create an unprecedented buzz for its January title The
Glass Books of the Dream Eaters by G W Dahlquist (Viking) by publishing the
novel in advance to subscribers, in 10 weekly episodes.
A wider online presence is also being created for the book, using Google Earth,
Wikipedia, Flickr, YouTube and MySpace. Publicity director Amelia Fairney said:
"We're using the serial publication to get the buzz going. There is quite a lot
of press interest, and reviewers will be covering it as well. We've presented
to all the major retailers, and we've had a lot of very positive feedback."
(Gordon Dahlquist is a New York playwright - see also
I don't think he currently has an entry on Wikipedia.
All new Yahoo! Mail "The new Interface is stunning in its simplicity and ease of
use." - PC Magazine