Some very positive coverage on technology blog TheNextWeb (a competitor to TechCrunch), which gives a quick overview of what Wikimedia UK has done and is planning to do: http://thenextweb.com/uk/2011/04/20/wikimedia-uk-hires-full-time-staff-aims-...
If you want to encourage coverage like this, then retweet, link and recommend away.
Thanks Steve Virgin for putting the author in touch with me.