Morning all
As some of you will already know, the Wikimedia Foundation is currently
exploring whether or not it should rebrand. The impetus for this is the
2030 movement strategy, and the objective of better communicating who we
are in order to attract billions of new users into the movement.
Phase 1 of the rebrand has been completed, which resulted in the creation
of the design concept of ‘Interconnection’. You can watch the concept
presentation here <https://www.youtube.com/watch?v=xS72O6Si94Q>. The
branding team are now in Phase 2, which focuses on potential new naming
conventions for the Wikimedia Foundation (and potentially other
organisations within the movement). The naming convention proposals will be
released for movement-wide feedback via a live YouTube presentation
<https://www.youtube.com/watch?v=nfJAZEkDVIY> from the Foundation’s
branding team this Thursday 7th May at 6pm BST.
Wikimedia UK will be holding a video conference on Thursday 14th May at
1-2pm to gather feedback on the proposals. The discussion will focus on how
well each naming proposal fulfils the six branding objectives
<https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_movement_brand_project#The_qualities_of_good_Movement_branding>
as defined by the Wikimedia Foundation. You can give feedback directly in
this meeting - either verbally or in the chat - or on this page on Meta
<https://meta.wikimedia.org/wiki/Brand_Network/Wikimedia_UK>. If you have
any questions or would prefer to give feedback by email, please contact me
at katie.crampton(a)wikimedia.org.uk.
We are currently working on the agenda for this hour long meeting, in which
we will summarise the current status of the branding project and the
proposed new naming conventions, and facilitate feedback from participants.
The meeting will be taking place on Zoom so please use the following
meeting link:
Wikimedia branding meeting
<https://us02web.zoom.us/j/84923705171?pwd=dXBaRTZXbTNQVDJianlxb0xZL3U5Zz09>
Meeting ID: 849 2370 5171
Password: 916100
Wikimedia affiliates <https://meta.wikimedia.org/wiki/Brand_Network>, such
as chapters and user groups, will have the option of whether to opt in to
the new brand and change their own organisational names. However the
meeting on 14th May is not to decide whether Wikimedia UK should rebrand,
but to discuss the risks and rewards of each naming proposal. We will
collate your feedback into a form and submit this to the branding team by
the deadline of 21st May. If you’d prefer to give your feedback as an
individual there will be a seperate form available.
We want to create a friendly space for discussion to ensure we’re hearing
from as many voices in our diverse community as possible. If you have any
questions prior to the meeting, please get in touch.
Best wishes
Katie
--
Katie Crampton
Communications & Governance Assistant
Wikimedia UK
+44 (0)203 372 0761
*Wikimedia UK* is the national chapter for the global Wikimedia open
knowledge movement. We rely on donations from individuals to support our
work to make knowledge open for all. Have you considered supporting
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https://donate.wikimedia.org.uk
Wikimedia UK is a Company Limited by Guarantee registered in England and
Wales, Registered No. 6741827. Registered Charity No.1144513. Registered
Office Ground Floor, Europoint, 5 - 11 Lavington Street, London SE1 0NZ
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.
Wikimedia UK is the UK chapter of a global Wikimedia movement. The
Wikimedia projects are run by the Wikimedia Foundation (who operate
Wikipedia, amongst other projects).
*Wikimedia UK is an independent non-profit charity with no legal control
over Wikipedia nor responsibility for its contents.*