Morning all
As some of you will already know, the Wikimedia Foundation is currently exploring whether or not it should rebrand. The impetus for this is the 2030 movement strategy, and the objective of better communicating who we are in order to attract billions of new users into the movement.
Phase 1 of the rebrand has been completed, which resulted in the creation of the design concept of ‘Interconnection’. You can watch the concept presentation here https://www.youtube.com/watch?v=xS72O6Si94Q. The branding team are now in Phase 2, which focuses on potential new naming conventions for the Wikimedia Foundation (and potentially other organisations within the movement). The naming convention proposals will be released for movement-wide feedback via a live YouTube presentation https://www.youtube.com/watch?v=nfJAZEkDVIY from the Foundation’s branding team this Thursday 7th May at 6pm BST.
Wikimedia UK will be holding a video conference on Thursday 14th May at 1-2pm to gather feedback on the proposals. The discussion will focus on how well each naming proposal fulfils the six branding objectives https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_movement_brand_project#The_qualities_of_good_Movement_branding as defined by the Wikimedia Foundation. You can give feedback directly in this meeting - either verbally or in the chat - or on this page on Meta https://meta.wikimedia.org/wiki/Brand_Network/Wikimedia_UK. If you have any questions or would prefer to give feedback by email, please contact me at katie.crampton@wikimedia.org.uk.
We are currently working on the agenda for this hour long meeting, in which we will summarise the current status of the branding project and the proposed new naming conventions, and facilitate feedback from participants. The meeting will be taking place on Zoom so please use the following meeting link:
Wikimedia branding meeting https://us02web.zoom.us/j/84923705171?pwd=dXBaRTZXbTNQVDJianlxb0xZL3U5Zz09
Meeting ID: 849 2370 5171
Password: 916100
Wikimedia affiliates https://meta.wikimedia.org/wiki/Brand_Network, such as chapters and user groups, will have the option of whether to opt in to the new brand and change their own organisational names. However the meeting on 14th May is not to decide whether Wikimedia UK should rebrand, but to discuss the risks and rewards of each naming proposal. We will collate your feedback into a form and submit this to the branding team by the deadline of 21st May. If you’d prefer to give your feedback as an individual there will be a seperate form available.
We want to create a friendly space for discussion to ensure we’re hearing from as many voices in our diverse community as possible. If you have any questions prior to the meeting, please get in touch.
Best wishes
Katie