On 30 November 2011 17:40, Chris Keating chriskeatingwiki@gmail.com wrote:
Gift Aid of less than 10% is disappointing, I estimate that as only half the signups that we should be getting. Might be worth testing some different mechanics and wording there.
Yes, that's one of the things we're aiming to do next.
Out of interest, do we know what the "normal" rate of obtaining gift-aid for this sort of charitable campaign is?