No, we are slightly less than 1/3 the way through the campaign; sheet 3 of this Google doc covers that. https://docs.google.com/spreadsheet/ccc?key=0AlqyXSQdAbSvdFpPZ2lhVFVvX3A2aE… You can see that we expect a gradual decay in the daily amount - this is to be expected, as the people most likely to donate are the most frequent users of the site. However, we are within the margin of error of where we need to be. We are actually valuing them as 0.9 of a year's donation, because the main question we are trying to answer with these figures is "how close are we to the amount we need to fund our planned 2012 activity?". The 0.9 is because we know that a certain proportion of donors will cancel before their DD has been going a full year. We estimate the value of a DD donor over 5 years is roughly 3.5x the value of the first year of gifts, taking cancellations into account, and this fact is why we are emphasising Direct Debit signups. Yes, that's one of the things we're aiming to do next. Tom: regarding the SMS donations have a look at www.justtextgiving.co.uk. It is an offer that's open to any UK charity. The service is actually free. Too good to be true? Well, Vodafone are paying for it out of their CSR budget, JustGiving are taking part because they like to be seen as market leader, and there is an (optional) £15-a-month subscription to JustGiving required to get additional features for it, which will sign up for. And banners about SMS donations are also somewhere on the to-do list. :-) Chris On 30 November 2011 12:22, Chris Keating <chriskeatingwiki(a)gmail.com> wrote:

Fae I completely agree with you - well done Chris marvellous work Steve -----Original Message----- From: wikimediauk-l-bounces(a)lists.wikimedia.org [mailto:wikimediauk-l-bounces@lists.wikimedia.org] On Behalf Of Fae Sent: 30 November 2011 17:49 To: wikimediauk-l(a)lists.wikimedia.org Subject: Re: [Wikimediauk-l] Fundraiser update - and SMS donations I was fairly sceptical about the text giving when it was first suggested, but I'm delighted that there are no hidden costs. Great work Chris. Definitely worth the work on a banner, many of our mobile addicted readers would think that sending a text is easier than filling out the online form. Cheers, Fae _______________________________________________ Wikimedia UK mailing list wikimediauk-l(a)wikimedia.org http://mail.wikimedia.org/mailman/listinfo/wikimediauk-l WMUK: http://uk.wikimedia.org

Difficult to tell, I'm afraid. The WMF's figures are no longer available (the live reporting tool crashed - taking Wikipedia with it, actually ;-) ) and in any case the WMF's figures are non-comparable with previous years because the WMF is processing payments in many more countries. The important thing is that we are on track to raise the £1m we said we would when we drafted the Activity Plan. Chris

I don't really think any such figure exists. Various charities will know their own figures for % gift aid for online donations, but they don't publish it, and even that figure wouldn't necessarily reflect what we should expect - our average donation is quite low and we will get many donations from students etc who might not pay income tax. The overall, cross-channel, cross-sector benchmark is 40% of donations being Gift Aidable, but that is so abstracted to be useless for practical purposes. The main factor within our control is that currently we don't make it particularly easy for people to give us Gift Aid declarations, and we are working to streamline that process. Chris

I'm amazed it's actually free - Just Giving take a hefty cut of donations (6% IIRC) as well as charging charities a monthly fee. Which is why I won't use them. On Nov 30, 2011 5:40 PM, "Chris Keating" <chriskeatingwiki(a)gmail.com> wrote: are we halfway or more into the campaign? of this Google doc covers that. https://docs.google.com/spreadsheet/ccc?key=0AlqyXSQdAbSvdFpPZ2lhVFVvX3A2aE… to be expected, as the people most likely to donate are the most frequent users of the site. However, we are within the margin of error of where we need to be. donations, it might be worth putting a higher notional value n them as the average new direct debit is multi year income. > We are actually valuing them as 0.9 of a year's donation, because the main question we are trying to answer with these figures is "how close are we to the amount we need to fund our planned 2012 activity?". The 0.9 is because we know that a certain proportion of donors will cancel before their DD has been going a full year. value of the first year of gifts, taking cancellations into account, and this fact is why we are emphasising Direct Debit signups. the signups that we should be getting. Might be worth testing some different mechanics and wording there. > Yes, that's one of the things we're aiming to do next. > > Tom: regarding the SMS donations have a look at www.justtextgiving.co.uk. It is an offer that's open to any UK charity. The service is actually free. budget, JustGiving are taking part because they like to be seen as market leader, and there is an (optional) £15-a-month subscription to JustGiving required to get additional features for it, which will sign up for. > > And banners about SMS donations are also somewhere on the to-do list. :-) > > Chris >> On 30 November 2011 12:22, Chris Keating <chriskeatingwiki(a)gmail.com> wrote: WIKI11 and the amount you want to give (£1, £2, £3, £4, £5 or £10) to 70070. No cost to send the text, no fees for us to pay. You'll get a message back asking you to fill in a Gift Aid declaration. is here: https://docs.google.com/spreadsheet/ccc?key=0AlqyXSQdAbSvdFpPZ2lhVFVvX3A2aE… >>> >>> Any questions, please give me a shout! >>> >>> Chris >>> _______________________________________________ >>> Wikimedia UK mailing list >>> wikimediauk-l(a)wikimedia.org >>> http://mail.wikimedia.org/mailman/listinfo/wikimediauk-l >>> WMUK: http://uk.wikimedia.org >>> >> >> >> _______________________________________________ >> Wikimedia UK mailing list >> wikimediauk-l(a)wikimedia.org >> http://mail.wikimedia.org/mailman/listinfo/wikimediauk-l >> WMUK: http://uk.wikimedia.org >> > _______________________________________________ > Wikimedia UK mailing list > wikimediauk-l(a)wikimedia.org > http://mail.wikimedia.org/mailman/listinfo/wikimediauk-l > WMUK: http://uk.wikimedia.org >