I'm amazed it's actually free - Just Giving take a hefty cut of donations
(6% IIRC) as well as charging charities a monthly fee. Which is why I won't
On Nov 30, 2011 5:40 PM, "Chris Keating" <chriskeatingwiki(a)gmail.com>
> Hi Chris, if I remember rightly that's about half our annual target -
we halfway or more into the campaign?
No, we are slightly less than 1/3 the way through the campaign; sheet 3
Google doc covers that.
You can see that we expect a gradual decay in the daily amount - this is
expected, as the people most likely to donate are the most frequent
users of the site. However, we are within the margin of error of where we
need to be.
> Re the Direct debits we seem to only be valuing them as one years
it might be worth putting a higher notional value n them as the
average new direct debit is multi year income.
> We are actually valuing them as 0.9 of a year's donation, because the
main question we are trying to answer with these figures is "how close are
we to the amount we need to fund our planned 2012 activity?". The 0.9 is
because we know that a certain proportion of donors will cancel before
their DD has been going a full year.
We estimate the value of a DD donor over 5 years is roughly 3.5x the
value of the
first year of gifts, taking cancellations into account, and
this fact is why we are emphasising Direct Debit signups.
> Gift Aid of less than 10% is disappointing, I estimate that as only half
signups that we should be getting. Might be worth testing some
different mechanics and wording there.
> Yes, that's one of the things we're aiming to do next.
> Tom: regarding the SMS donations have a look at www.justtextgiving.co.uk
It is an offer that's open to any UK charity. The service is actually free.
Too good to be true? Well, Vodafone are paying for it out of their CSR
JustGiving are taking part because they like to be seen as market
leader, and there is an (optional) £15-a-month subscription to JustGiving
required to get additional features for it, which will sign up for.
> And banners about SMS donations are also somewhere on the to-do list. :-)
>> On 30 November 2011 12:22, Chris Keating
>> News just in: we are now accepting text donations. Just text the phrase
WIKI11 and the amount you want to give (£1, £2, £3, £4, £5 or £10) to
70070. No cost to send the text, no fees for us to pay. You'll get a
message back asking you to fill in a Gift Aid declaration.
>> In other fundraiser news, as of midnight the figures were:
>> £494,000 pledged in total (exc Gift Aid)
>> £317,000 of that already in the bank
>> Projected Gift Aid on donations already made nearly £40,000
>> A fully up-to-date running totals spreadsheet with all the gory detail
>>> Any questions, please give me a shout!
>>> Wikimedia UK mailing list
>>> WMUK: http://uk.wikimedia.org
>> Wikimedia UK mailing list
>> WMUK: http://uk.wikimedia.org
> Wikimedia UK mailing list
> WMUK: http://uk.wikimedia.org