The English Heritage Members' Magazine has pages you can "blipp".

https://blippar.com/en/

http://www.english-heritage.org.uk/members-area/members-magazine/

The app recognises a page (or a building) and links to content (in the case of magazine example, some videos).

A flexible replacement (or augmentation) for QRcodes and hence QRPedia?

http://qrpedia.org/

Gordo