I wrote:
If you can put the message in three paragraphs each of two sentences,then you have a press release.
Sort of like this:
1 December 2009, UK -Michael Peel, Chairman of Wikimedia UK, today responded to recent discussions about free online news: "Wikimedia UK is very concerned about the recent announcements by online news suppliers that they intend to charge people to access their websites."
"Companies need to make money, but making it more difficult for people to read news is not the way to do it. There is an alternative news website that will always be completely free for anyone to use for any purpose, Wikinews at http://www.wikinews.org."
"Wikinews is a sister project to the Wikipedia encyclopedia site, where news articles are written collaboratively by anyone who wants to help out, or to initiate articles about any news story. Wikipedia has shown that volunteers can produce quality work, and Wikinews has the potential to fill the gap if commercial news sites disappear behind paywalls."
Charles