You might also be interested in knowing about a WWI Centenary project that Europeana is doing - http://www.europeana1914-1918.eu/en (That's not the final site BTW) I believe they're trying to collate similar records from cultural institutions across Europe to be able to tell the story of the same events from all sides' own records. Perhaps that's a potential tie-in with the UK project. Just keep it in mind :-)
It all ties together - the people at Oxford University Computing Service who are involved with the Europeana centenary project are the same people who are working on this bid with the academics at Birmingham.
Chris