I know some of the relevant folks through one of my day jobs, and I've encouraged them to think about Wikipedia/Wikimedia through mailing lists/ talks and so on. This included corresponding with the WW1 Centenary project's developer, Pat Lockley, about the MediaWiki API. Since then, Pat has created
http://ww1centenary.oucs.ox.ac.uk/space-into-place/all-quiet-on-the-wikipedi... . So my and others' behind-the-scenes discussions may have helped get people thinking about our approach.
Good stuff. It's interesting that some institutions are now encountering us in a number of different ways - I think it shows we're gradually becoming part of the landscape.
I had somehow missed that blog post, but it's very interesting - I have left a comment - thanks for pointing it out!
Chris