2008/10/16 Andrew Cates Andrew@soschildren.org:
This is all handy but doesn't answer my question on what phrasing to use.
This is because we like answering the easy questions you didn't ask rather than the hard ones you did ask ;-)
I'm ambivalent on what ought to go on there, but I'd suggest a number of articles rather than a number of words, and to make sure to have the word "Wikipedia" on it, emphasised if possible. People know what it is; they've heard of it and they know what it signifies, so we get to save a lot of explanatory verbiage that way.
Would "Wikipedia offline - 45,000 checked articles and images" fit?
Memory sticks will be sent out to a few journalists to review (in which case the balance of risk that they wipe and keep is ok), to warm schools which we already know have it on their intranet and possibly to some other Wikipedia folk who have a known track record of going around schools (in Bangalore or whereever) and loading them onto a lot of computers and intranets. Oh and possibly the new UK WP board if they want.
Excellent, this is the approach I was hoping you were going to tell us you were using :-)