On 1 January 2012 15:21, Chris Keating chriskeatingwiki@gmail.com wrote:
The thankyou emails we're sending do indeed contain a link to a Gift Aid form for anyone who's forgotten it.
With one test we actually got 80% takeup of Gift Aid, but that form layout sadly reduced donations, so we stuck with the version that was getting us 60% takeup.
Gift Aid is probably the main thing we could have done better, but given that we only became eligible for it 1 week before the start of the fundraiser and didn't have any technical resource to do things like build payment forms, the circumstances weren't great either.
How much does a gift aid form need to contain beyond a check box? Don't you get things like name and address as part of the donation itself?