Brian McNeil:
Look at National Trust membership fees:
http://www.nationaltrust.org.uk/main/w-trust/w-support/w-jointoday/w-jointod...
In my opinion, a little steep - but I believe they've secured a rather nice members benefits package.
But the NT, as far as I know, do not have regular public fundraisers like WM does (meaning a large part of their income is from memberships), and since NT membership waives the entrance fee for NT properties (which is often quite high), it's not impossible for them to *lose* money on memberships. NT also has much higher unavoidable overhead; WM-UK could operate on almost nothing without going bankrupt.
- river.