2009/10/19 Andrew Turvey andrewrturvey@googlemail.com:
My question: what should I focus on at this conference and what should I aim to get out of it?
It doesn't sound like the agenda is particularly useful for us, so I recommend you view it as a networking opportunity (and it is a fantastic one). Try and talk to (and exchange business cards with) as many people as possible and try and get them to agree to further discussions about possibly working together. I would concentrate on explaining who we are and what we do and, if you can think of anything, how they could help us - try to leave it open to them helping us in other ways too, though.