On 18 February 2010 16:16, Thomas Dalton thomas.dalton@gmail.com wrote:
monetary - and I don't think it's that unusual a group. Tom says we're planning to email donors asking if they'd become a member at a reduced rate - do we know they wouldn't have become a member at the current rate if asked?
They were already asked, although maybe not very prominently, and most of them didn't join.
Comment on the donation form, I guess?
Optional stuff on a donation form is usually ignored regardless of the fine print of what it says, and I suspect you'd have had virtually the same takeup if it said £5 or £10 or £15 - of course, this is practically untestable in any useful way.
Do we have figures for the distribution of our donors to hand? What proportion gave:
a) up to £5 b) £5 to £12 c) £12 or more
The proportions here might tell us something interesting about the prospective takeup at any given price point.
Relatedly: how many members do we have at £6, and how many at £12?