Congratulations on a superb result! Actually my recollection on looking
at typical figures released by other charities is that even 60% Gift Aid
sign-up is pretty good - remember not everyone can sign up. But usually
the higher the donation the more likely they are to sign up. The direct
debit figure seems an excellent result to me as well, and the increase
in big single donations. The rise in donations from Dec 20 on is
interesting - was this the emails? 43,700 donors in total, vs 30K last
year, is worth highlighting too! Well done everyone concerned.
John