Salve Mark,
Am Samstag, 28. Februar 2004 21:47 schrieb Delirium:
Robert Michel wrote:
>You can`t by PR, a NGO must live PR.
^^^ buy ;)
I guess to me it seems like this shouldn't be a major problem---we don't
need to do PR, because the PR comes to us.
Sorry, but I think you are wrong, you mix up PR (populare image) with
popularity, or quantity.
If we get to the
point where we're competing with Britannica in a multi-volume printed
set, that will get us lots of PR (some of it negative---"they're killing
off Britannica!"---but all PR is good PR, right?).
Bad news are good news, from the news papers point of view.
Bad PR is just bad PR. Do you remember of the image problem of the German
chemical big group Bayer (BAY) after the Lipobay "problems"?
My starting points for creating a PR-strategy was not popularity for user, and
not finding as many new wikipedianer as possible. They were:
- qualitative growing - becomming experts to be active wikipedianer
- Howto ask effective for the use of pictures with the condition of the
GNU-FDL
- to find donator and heirships
Jimbo agreed with my idea for this HowTo
Am Montag, 23. Februar 2004 12:36 Jimmy Wales wrote:
Robert Michel wrote:
-We need good a tutorial "HowTo ask
effective for the use of
pictures with the condition of the GNU-FDL" -well written examples
for letters to potential contributors -and a culture to celebrate
every successfuly "acquisition".
I agree with you with overwhelming enthusiasm.
Will you start writing such a HowTo?
The basis for having a chance to get right to use pictures with the condition
of the GNU-FDL is mainly a good image and the skill to present the wikipedia
project and not popularity.
On wednesday we had in Gemany a TV news report on the major public TV station
with 2.26 millionens viewers - to read the transcript and to see a screenshot
of the moderator in front of the wikipedia logo:
http://meta.wikipedia.org/wiki/German_TV_coverage_of_Wikipedia
*g*
This TV-report could have been the "door opener" for finding new friends for
the Wikipedia, like the Goethe-Institut
http://www.goethe.de/enindex.htm
Another story of success is that on Monday on big weekly magazin (spiegel)
will bring an 2 pages articel about the wikipedia. This magazin has a
circulation of 1,108,083 sold exemplars. During a photo-session for this
article inside one museum in munic, the wikipedianer Elian got the right to
use this pictures from one expedition in Internet-quality for our project:
http://de.wikipedia.org/wiki/Bild:Samarkand-mosque2.jpg
http://de.wikipedia.org/wiki/Bild:Libyen-oase2.jpg
(I don`t know if these are all or other will follow)
Both should be small examples that with good PR, with an good image it will be
much easier to get pictures rights.
A strategy for getting pictures needs a porposeful PR-strategy.
I don`t want to create a syntetic image
- I want to enhance skills of most of the wikipedianer to be convincing when
they ask for right to use pictures.
I guess to me it seems like this shouldn't be a
major problem---we don't
need to do PR, because the PR comes to us.
I don`t want to be unfair, but it was
you who has started:
http://en.wikipedia.org/wiki/Wikipedia:Press_coverage
only one online article about 500,000
http://de.wikipedia.org/wiki/Wikipedia:Artikel_über_Wikipedia
only one TV report, one magazin.
I don`t see self-running PR - That isn`t yet much success for the 500,000
milestone!
And you have overseen my warning:
PS: Beside of en,de,ja,hk we should take care about
smaller languages
projects to support them in making good PR for their projects.
We need to become
more active to support all smaler Wikipedias!
So I hope some people will agree that more action and a PR-strategy would help
more than buying a professional press release. We do have a world wide
network, we can do what no press resease company can do - but don`t do it
anonymous - try to build up personal contacts.
Take action in your region, try to build national/regional PR-teams,
give feedback of your steps to Jimbo and try to get personal contacts to your
regional/local journalists!
Good luck,
rob
PS: I know that the press contacts should be make by confidential wikipedians,
try to do it with a team and do only what you are sure would be positive for
the wikipedia project.