Gerard Meijssen stated for the record:
When to your understanding Helium should be the dominant meaning, you have to understand we are not all in the funny voices or the balloon business. :) So as it is not obvious what should be dominant, it is obvious that this scheme has inherent flaws.
And when you try to compromise by using the main page to describe the Barsoomian city, you'll discover that you have offended the Green Martians, who insist that the city is named Gdeliumzig....