Walter van Kalken wrote:
Perhaps the answer in the Indian case is with advertising, promotion and lobbying. We could start with a small budget in the $10-20K range, spent mostly on market research and promotion. Then we could use statistical measures of the success of that campaign to request the funding of a full-time administrative position and a continuation or scaling up of the advertising.
-- Tim Starling
Tim Starling's proposal makes a lot of sense. I feel we should seriously consider it. Not just for India, but Africa as well.
The same conditions exist in many developing countries -- the rich people have Internet access and English skills, and the poor people don't have either. Those rich people might be moved to write in their native language if we can convince them that they will be doing a great service to the non-English speakers in their country, and that we will be able to distribute the content to at least some of that audience.
The statement above is mostly speculation though, targeting is a question for market research.
-- Tim Starling