Jeremy Paxman, 5 minutes ago on BBC's University Challenge: "Which encyclopedia was founded in 2001 by Jimmy Wales, ..." Unfortunately noone knew. Jeremy: "I recommend it if you do not use it". It is not much for a sales pitch, but from Jeremy it counts.
We might set ourselves a goal for a year from now: Wikipedia will be the answer on a starter warming up 100 pound giveaway question in 'Who Wants to Be a Millionaire' :)
Erik Zachte