Perhaps the answer in the Indian case is with advertising, promotion and lobbying. We could start with a small budget in the $10-20K range, spent mostly on market research and promotion. Then we could use statistical measures of the success of that campaign to request the funding of a full-time administrative position and a continuation or scaling up of the advertising.
-- Tim Starling
Tim Starling's proposal makes a lot of sense. I feel we should seriously consider it. Not just for India, but Africa as well.