To see in more detail how the recent fund drive went, I started looking at the raw data and put some figures together here: http://en.wikipedia.org/wiki/User:Tobacman/Stats/Fundraising . Comparing this most recent fundraiser to the two earlier fundraisers in 2005, it seems very clear that *something* happened to make the week following 12/28/2005 a very good one for the Foundation. More specifically, previous fundraisers had tended to fizzle, and this one seemed to be taking a similar path until its New Year's fireworks.
How can we figure out what made this fundraiser take off?
Maybe additional data, tests, or experiments could help in future planning-- It would be great if we could have the techniques in place for such remarkable success from the very beginning of the next fundraiser.
Jeremy
Thank you for the information Jeremy. I was curious about how this drive compared with previous. Sydney
Jeremy Tobacman wrote:
To see in more detail how the recent fund drive went, I started looking at the raw data and put some figures together here: http://en.wikipedia.org/wiki/User:Tobacman/Stats/Fundraising . Comparing this most recent fundraiser to the two earlier fundraisers in 2005, it seems very clear that *something* happened to make the week following 12/28/2005 a very good one for the Foundation. More specifically, previous fundraisers had tended to fizzle, and this one seemed to be taking a similar path until its New Year's fireworks.
How can we figure out what made this fundraiser take off?
Maybe additional data, tests, or experiments could help in future planning-- It would be great if we could have the techniques in place for such remarkable success from the very beginning of the next fundraiser.
Jeremy _______________________________________________ foundation-l mailing list foundation-l@wikimedia.org http://mail.wikipedia.org/mailman/listinfo/foundation-l
On 1/23/06, Jeremy Tobacman tobacman@gmail.com wrote:
To see in more detail how the recent fund drive went, I started looking at the raw data and put some figures together here: http://en.wikipedia.org/wiki/User:Tobacman/Stats/Fundraising
Thanks for making these stats. It's interesting to have this sort of overview.
How can we figure out what made this fundraiser take off?
I'm not sure there's any one answer. Jimmy's appeal http://wikimediafoundation.org/wiki/Personal_Appeal was put out on the 31st which certainly had an effect, but the timing (Christmas ending) and the press around this time could also have played a part in the take off in the final week.
Angela
Jeremy Tobacman wrote:
To see in more detail how the recent fund drive went, I started looking at the raw data and put some figures together here: http://en.wikipedia.org/wiki/User:Tobacman/Stats/Fundraising . Comparing this most recent fundraiser to the two earlier fundraisers in 2005, it seems very clear that *something* happened to make the week following 12/28/2005 a very good one for the Foundation. More specifically, previous fundraisers had tended to fizzle, and this one seemed to be taking a similar path until its New Year's fireworks.
How can we figure out what made this fundraiser take off?
Maybe additional data, tests, or experiments could help in future planning-- It would be great if we could have the techniques in place for such remarkable success from the very beginning of the next fundraiser.
Jeremy
Hiya,
Very interesting ! Another point of comparison that might be worth... Alexa's traffic during that time. http://www.alexa.com/data/details/traffic_details?&range=3m&size=lar...
More visitors ---> more donations ?
Ant
Many thanks for the ideas and the link.
Two follow-up questions: Is there a way to extract the numerical traffic data from Alexa? Or, better yet, is there publicly-available data of page requests made of the WMF servers? Then perhaps I could analyze the fraction of page requests (of regular pages and of fundraising-specific pages including Jimbo's appeal) that resulted in donations.
And one question looking further ahead: might it be possible to test out different fundraising strategies systematically? What information would we need to collect in the future in order to figure out what works best?
Jeremy
2006/1/23, Anthere Anthere9@yahoo.com:
Jeremy Tobacman wrote:
To see in more detail how the recent fund drive went, I started looking
at
the raw data and put some figures together here: http://en.wikipedia.org/wiki/User:Tobacman/Stats/Fundraising . Comparing this most recent fundraiser to the two earlier fundraisers
in
2005, it seems very clear that *something* happened to make the week following 12/28/2005 a very good one for the Foundation. More
specifically,
previous fundraisers had tended to fizzle, and this one seemed to be
taking
a similar path until its New Year's fireworks.
How can we figure out what made this fundraiser take off?
Maybe additional data, tests, or experiments could help in future
planning--
It would be great if we could have the techniques in place for such remarkable success from the very beginning of the next fundraiser.
Jeremy
Hiya,
Very interesting ! Another point of comparison that might be worth... Alexa's traffic during that time.
http://www.alexa.com/data/details/traffic_details?&range=3m&size=lar...
More visitors ---> more donations ?
Ant
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