Many thanks for the ideas and the link.
Two follow-up questions: Is there a way to extract the numerical traffic
data from Alexa? Or, better yet, is there publicly-available data of page
requests made of the WMF servers? Then perhaps I could analyze the fraction
of page requests (of regular pages and of fundraising-specific pages
including Jimbo's appeal) that resulted in donations.
And one question looking further ahead: might it be possible to test out
different fundraising strategies systematically? What information would we
need to collect in the future in order to figure out what works best?
Jeremy
2006/1/23, Anthere <Anthere9(a)yahoo.com>om>:
Jeremy Tobacman wrote:
To see in more detail how the recent fund drive
went, I started looking
at
the raw data and put some figures together here:
http://en.wikipedia.org/wiki/User:Tobacman/Stats/Fundraising
. Comparing this most recent fundraiser to the two earlier fundraisers
in
2005, it seems very clear that *something*
happened to make the week
following 12/28/2005 a very good one for the Foundation. More
specifically,
previous fundraisers had tended to fizzle, and
this one seemed to be
taking
a similar path until its New Year's
fireworks.
How can we figure out what made this fundraiser take off?
Maybe additional data, tests, or experiments could help in future
planning--
It would be great if we could have the techniques
in place for such
remarkable success from the very beginning of the next fundraiser.
Jeremy
Hiya,
Very interesting !
Another point of comparison that might be worth... Alexa's traffic
during that time.
http://www.alexa.com/data/details/traffic_details?&range=3m&size=la…
More visitors ---> more donations ?
Ant
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