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Hi everyone,

Since joining the Wikimedia Foundation, I have tried to regularly send you updates https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Chief_Executive_Officer/Updates here and elsewhere. I am mindful that this one arrives during a period of compounded challenges across the world with escalating wars, conflict, and climate reminding us each week that global volatility and uncertainty are on the rise. I hope you’ll read this message to the end to join me and Foundation leadership in conversations with each other at a time when I feel we need to pull closer together.

How it started…

Two years ago this month, I began a listening and learning process https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Chief_Executive_Officer/Maryana%E2%80%99s_Listening_Tourto prepare for my official start at the Foundation. In individual conversations with nearly 300 people from 55 countries, as well as numerous community events, I asked questions about Wikimedia’s vision and mission, what we believed the world needed from us now, and what challenges we faced in achieving our goals. This led to five ‘puzzles’ https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Chief_Executive_Officer/Maryana%E2%80%99s_Listening_Tour/The_Puzzles that I believe continue to vex us.

I observed at the time that the only topic with unanimous consensus https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Chief_Executive_Officer/Maryana%E2%80%99s_Listening_Tour/The_Puzzles#Puzzle_1:_What_does_the_world_need_from_us_now? was the urgent need for our work – which is true now more than ever before. As mis/disinformation grows, with polarization and conflict intensifying across societies globally, the Wikimedia projects remain committed to principles of open knowledge and neutrality. There is no doubt about the necessity and urgency of our contributions.

The world needs us to succeed, and this resonates for me even more in the world we occupy today. While some areas of our community are focused on what is happening around us, I believe we still aren’t united enough against these and other common threats. https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Annual_Plan/2023-2024/External_Trends

My conversations in 2021 were shaped by what volunteers thought about how to make all contributions count https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Chief_Executive_Officer/Maryana%E2%80%99s_Listening_Tour/The_Puzzles#Puzzle_2:_Making_all_contributions_count, how to make our multilingualism https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Chief_Executive_Officer/Maryana%E2%80%99s_Listening_Tour/The_Puzzles#Puzzle_4:_Multilingual_in_name_only? more of a superpower, and how to break the circular puzzle of managing centralised institutions to support decentralised projects. https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Chief_Executive_Officer/Maryana%E2%80%99s_Listening_Tour/The_Puzzles#Puzzle_5:_Projects_and_organisations I especially valued reflections about how to close the gap between where we are and where we need to be in building infrastructure that is human-led, and strongly tech-enabled. https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Chief_Executive_Officer/Maryana%E2%80%99s_Listening_Tour/The_Puzzles#Puzzle_3:_A_human-led,_tech-enabled_movement_must_be_strongly_%E2%80%98tech-enabled%E2%80%99

How it’s going…

Since then, I have been primarily focused on the Wikimedia Foundation’s own performance and accountability – certainly to all of you, but also to our readers, donors, regulators, and partners. My self-assessment at the beginning of 2023 was that we were heading more in the right direction https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Chief_Executive_Officer/Updates/Year_One_Update: the Foundation’s annual planning https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Chief_Executive_Officer/Updates/Annual_plan_update is being guided by movement strategy and attempting to be more responsive to volunteer needs, we have more than tripled the number of languages https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Annual_Plan/2023-2024/Goals/Effectiveness we communicate in with regions around the world, and we have re-centered product and technology priorities https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Annual_Plan/2023-2024/Goals/Infrastructure to better support a rapidly changing knowledge ecosystem.

Annual goals should be defined clearly, and then delivered well. But our work requires longer time horizons than yearly planning – certainly to 2030, which I believe requires asking much harder questions about priorities, constraints, and trade-offs to pragmatically agree on what can be achieved in the next seven years with a slowing growth of resources and our current collaboration models.

The question of time horizons is also leading me to ask whether Wikipedia will be a single-generation wonder or whether we know how to sustain Wikimedia for the generations still to come. Our mission https://meta.wikimedia.org/wiki/Mission calls for this work to continue in perpetuity, and some aspects of our projects have created digital imprints on the world that feel impossible to erase. But what does a multi-generational view of Wikimedia require of us, from now? I believe this is less about lofty statements than it is about working with deliberate intent on issues that will help bring a multi-generational view of our projects into clearer focus, now and into the future.

Some (not all) of the big questions…

I am not sure how we should do this, and I hope to hear what you think (more on this below). For now, I have asked our Board of Trustees and Foundation leadership to set multi-year planning goals https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Chief_Executive_Officer/Updates/Year_One_Update with three topics that feel like a useful place to start:

(1) The first relates to how the financial model of Wikimedia advances our mission. Future projections indicate that, for a range of reasons, fundraising online and through banners may not continue to grow at the same rate as in past years. We have several long-term initiatives underway to help mitigate this risk and also diversify our revenue streams.

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An update was recently posted about the essential role of the Wikimedia Endowment https://diff.wikimedia.org/2023/09/29/the-next-chapter-for-the-wikimedia-endowment/ in growing long-term support for the projects. -

In parallel, we continue to assess Wikimedia Enterprise https://meta.wikimedia.org/wiki/Special:MyLanguage/Wikimedia_Enterprise’s ability to improve the user experience of readers beyond our own websites while simultaneously having very high-volume reuse companies financially support our movement. -

On the expense side https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Annual_Plan/2023-2024/Finances, we have responded by slowing the rate of growth for the Foundation itself, while increasing financial resources that support other movement entities.

We need a long-term financial model that matches our aspirations to our resources in order to implement plans effectively.

(2) The second topic is our product and technology priorities, which this year focus on the technology needs of Wikimedia contributors (ranging from those with extended rights, to newcomers, to institutional partners like GLAM organizations). This ranges from:

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Overarching objectives https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Annual_Plan/2023-2024/Product_%26_Technology/OKRs# outlined in the current annual plan, which were decided following a period of community review https://meta.wikimedia.org/wiki/Talk:Wikimedia_Foundation_Annual_Plan/2023-2024/Product_%26_Technology, as well as input provided by volunteers https://diff.wikimedia.org/2023/04/14/selenas-listening-tour/ directly to the Foundation’s new Chief Product & Technology Officer, Selena Deckelmann. -

Progressing on important priorities raised by editors with extended rights. This has been supported by software improvements for New Pages Patrol https://en.wikipedia.org/wiki/Wikipedia:Page_Curation/2023_Moderator_Tools_project#Updates, by developing a workflow in the Android app for patrolling edits https://www.mediawiki.org/wiki/Wikimedia_Apps/Team/Android/Anti_Vandalism, by building a system that guides newcomers to make well-referenced edits https://www.mediawiki.org/wiki/Edit_check, and by developing the capability for each community to configure features https://www.mediawiki.org/wiki/Community_configuration_2.0 to fit their own needs. -

Increased support for Wikimedia Commons that included upgrades to Thumbor https://wikitech.wikimedia.org/wiki/Thumbor, support for OpenRefine https://meta.wikimedia.org/wiki/OpenRefine#OpenRefine_for_Wikimedia_Commons, and other work https://commons.wikimedia.org/wiki/Commons:WMF_support_for_Commons/updates. Also migrating to the latest version of the Creative Commons license https://diff.wikimedia.org/2023/06/29/stepping-into-the-future-wikimedia-projects-transition-to-creative-commons-4-0-license/ on Wikipedia, in response to requests for a more human-readable and internationally-friendly version of the free culture license used on Wikipedia to make knowledge freely available. -

Committing to review and improve the community wishlist process https://meta.wikimedia.org/wiki/Community_Wishlist_Survey/Future_Of_The_Wishlist to better handle the needs of diverse users, growing technical complexities, and deeper collaboration between the Foundation’s Product & Technology teams and technical volunteers. The wishlist survey results of 2022 https://meta.wikimedia.org/wiki/Community_Wishlist_Survey_2022/Results and 2023 https://meta.wikimedia.org/wiki/Community_Wishlist_Survey_2023/Results show how we are bringing together skills and expertise most relevant for the requests. For instance, while the Comm-Tech team delivered Better diff handling for paragraph split https://meta.wikimedia.org/wiki/Community_Wishlist_Survey_2022/Better_diff_handling_of_paragraph_splits – a set of iterative features for improvement in a core editing experience, one of the most sought after features – dark mode for reading https://meta.wikimedia.org/wiki/Community_Wishlist_Survey_2023/Reading/Dark_mode – is now being taken up by the Web team. We will continue more collaboration to build a flexible and sustainable technical wish request response system. -

Complying with growing regulatory and legal obligations in our role as technical host of the Wikimedia projects, which includes additional requirements of the Digital Services Act categorizing Wikipedia as a Very Large Online Platform (VLOP) https://diff.wikimedia.org/2023/05/04/wikipedia-is-now-a-very-large-online-platform-vlop-under-new-european-union-rules-heres-what-that-means-for-wikimedians-and-readers/ and responding to other forthcoming regulations to https://medium.com/wikimedia-policy/the-uk-online-safety-bill-is-harmful-to-wikipedia-everywhere-3df3bd93ea7e advocate for Wikipedia's unique model of community self-governance. -

Advancing community conversations about generative artificial intelligence, while also modernizing our machine learning infrastructure to support mission-aligned ML tool use on our projects. This has included experimenting with whether and how we can serve reliable, verifiable knowledge via off-platform AI assistants like ChatGPT https://meta.wikimedia.org/wiki/Future_Audiences/Experiments:_conversational/generative_AI. We have also experimented with how machine learning might be used to help smaller wiki communities automatically moderate incoming edits https://www.mediawiki.org/wiki/Moderator_Tools/Automoderator. -

Better supporting underserved languages with open machine translations through a new translation service – MinT https://diff.wikimedia.org/2023/06/13/mint-supporting-underserved-languages-with-open-machine-translation/ – that supports over 200 languages, including 44 that have machine translation for the first time. -

Dedicating more resources to maintenance and support of MediaWiki software while we begin thinking together about the future roadmap. -

As a part of our commitment to knowledge equity, adding a new caching center in South America for increased site responsiveness in the region. -

Expanding the capabilities of campaign and event organizers by improving the Event Registration capability https://meta.wikimedia.org/wiki/Campaigns/Foundation_Product_Team/Registration and starting on ways for organizers to spread the word about their campaigns https://meta.wikimedia.org/wiki/Campaigns/Foundation_Product_Team/Event_Discovery . -

Introducing improvements for readers like the ability to customize their own reading experience through dark mode and control over font size https://www.mediawiki.org/wiki/Reading/Web/Accessibility_for_reading. -

Experimenting with how we can share free knowledge with global youth and invite them into our projects on rich-media apps https://diff.wikimedia.org/2023/07/13/exploring-paths-for-the-future-of-free-knowledge-new-wikipedia-chatgpt-plugin-leveraging-rich-media-social-apps-and-other-experiments/ where they like to spend time (e.g., TikTok, Instagram Reels). -

Prioritizing safety features that range from the first versions of an Incident Reporting System https://meta.wikimedia.org/wiki/Incident_Reporting_System, so that editors can intuitively report harassment, to establishing a community-driven enforcement system for the Universal Code of Conduct to increase safety and inclusion for participants across all the Wikimedia projects.

(3) Finally, we are evaluating principles for defining the Foundation's core roles and responsibilities. As a movement that is built on the strength of crowdsourcing, what is the best division of labor to achieve our goals? This is intended to support movement charter deliberations, and also to directly identify challenges in our decision-making and governance structures:

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What would be the purpose of creating additional entities now, and can we repurpose or close down other entities to achieve these goals? -

Are there roles the Foundation should stop playing or let others lead? -

How can we speed up technical decision-making? -

How do we ensure that global contributors, whether organized into affiliate structures or not, can voice their perspectives and needs efficiently and effectively? -

Where and how should we continue to evaluate, iterate, and adapt to the changing needs of our movement and the world around us?

Of course this is not a comprehensive list of all the issues that need to be addressed. It is a starting point for key topics that I believe need a longer view. You will see in the next section that I am asking for your help in figuring out how we progress from here.

Invite to Talking: 2024…

Alongside learning about Wikimedia’s work in these last two years, I have also focused a lot of my energy on learning about our ways of working together. Fulfilling our mission calls for more human interactions, on- and off-wiki, that are designed to create more shared understanding, and hopefully grow trust. The return of in-person gatherings has been essential for a subset of our volunteers, providing spaces for reconnecting, recharging and working through difficult issues together in the same room. Foundation leadership has also been working harder to share organizational news and have individualized conversations on-wiki and in other digital forums.

The goal is to put more effort and intentionality into communicating the right information, at the right time, and in the right way, even knowing that we can never meet everyone's expectations.

It is also important for us to talk to each other throughout the year – formally and informally. To support this, over the next few months I am asking our Trustees and my colleagues at the Wikimedia Foundation to join me in a different kind of listening tour: more of a two-way dialogue that is designed to listen intently to what is on your minds now, and to also share progress and ideas about our multi-year planning.

We can spend time learning from each other in the context of:

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consequential events taking place in 2024 (e.g., critical elections https://en.wikipedia.org/wiki/List_of_elections_in_2024, a movement charter, enforcement of the Universal Code of Conduct, compliance requirements for the Digital Services Act, and how to respond to lawmakers around the world who are concerned about the impact of digital technologies on society); -

our annual plan supporting 2030 movement strategy objectives of knowledge equity and knowledge as a service; -

longer-range questions to secure our projects for generations yet to come; -

and anything else on your mind!

I hope you will decide to participate. You can sign up https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Community_Affairs_Committee/Talking:_2024 for on- and off-wiki options between October and February, including individual conversations with Trustees, me, and other Foundation leaders. These discussions are intended to improve deliberations at the Board’s strategic planning retreat next March, and a summary of what we heard will be shared with everyone in advance of March.

The Wikimedia Foundation's value to listening and sharing with more curiosity https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Values#We_listen_and_share_with_curiosity will shape how we show up, and I hope everyone who is interested in participating will bring the same approach.

As always, I welcome your feedback either on my talk page https://meta.wikimedia.org/wiki/Special:MyLanguage/User_talk:MIskander-WMF or emailing me directly at miskander@wikimedia.org.

Maryana

Maryana Iskander

Wikimedia Foundation CEO