Hi all, it's Sam from the online fundraising team. I wanted to give you a
heads up about a desktop banner we'd like to test before the official
launch of our 'Big English' fundraising banner campaign on Tuesday,
November 28.
TL;DR: A short test of a new banner concept will help us decide if it's
worth iteration and improvement.
Here's a link to the banner:
https://en.wikipedia.org/wiki/Apple?banner=dsk_p1_lg_right10&country=US…
This banner would run against our current best desktop large banner; here's
that link:
https://en.wikipedia.org/wiki/Apple?banner=B1718_1101_en6C_dsk_p1_lg_templa…
Undoubtedly, it's an unusual format; that's why we felt it appropriate to
give you a heads up :) We haven't tried a vertical 'banner on the side' in
recent memory, and it'll be useful to see exactly how this type of content
performs.
This test would run for 1 to 2 hours, and then we'd evaluate results to see
if it's worth spending any more time on the concept. For now, we're simply
hiding the banner all together below 920px, as at smaller viewports it
begins to interfere with site navigation elements.
If you have thoughts on this design, please share them here. There will be
more opportunities for you to weigh in if this banner variant looks
promising enough to keep testing.
Regards and sincere thanks for all you do.
Sam