If I may, I’d like to offer some tips into the optimal use of Twitter to both thank 60 Minutes and increase the impact of the report for Wikimedia via your followers:
- Don’t start your tweet with either @saferCBS or @jschieberg. When you start a tweet with an @ address, generally speaking, only people who follow both you will see it.
- Include a photo for maximum engagement by others. Ideal aspect ratio is 2/1. I have created several for anyone to use: https://www.yousendit.com/download/UlRRZUNnQ3R6NElPd3NUQw. Note: I don’t know what the issues are about taking a screenshot.
- Include the link to the CBS website. http://www.cbsnews.com/news/60-minutes-cameras-go-to-wikimania/ Everybody benefits from more people viewing this.
- Repeat your tweet. Believe it or not, most of my tweets are repeated 3 x eight hours apart. Each time, the click throughs are the same.
So as an illustrative example, my first tweet was:
“ Thanks for the great coverage @saferCBS and @jschieberg. Loved http://www.cbsnews.com/news/60-minutes-cameras-go-to-wikimania/ "
The final result is: https://twitter.com/GuyKawasaki/status/585111806403674112
Then I repeated at the end of the day:
“ Thanks for the great coverage @saferCBS and @jschieberg of Wikipedia. http://www.cbsnews.com/news/60-minutes-cameras-go-to-wikimania/ “
This looked like this: https://twitter.com/GuyKawasaki/status/585253520774836224
Anyway, food for thought.
Guy
On Mon, Apr 6, 2015 at 6:14 PM, Sam Klein sjklein@hcs.harvard.edu wrote:
It was really quite good. Worth watching for those who can find copies.
They do all follow Twitter closely, even if the spinoff _140 Seconds_ hasn't been so popular. SJ
On Mon, Apr 6, 2015 at 4:16 AM, Pine W wiki.pine@gmail.com wrote:
Very nice piece, if a little hazy on details. Katherine, how would you suggest that we thank _60 Minutes_? We can tweet to them, although there may be better ways.
Cheers,
Pine On Apr 5, 2015 11:30 AM, "Pine W" wiki.pine@gmail.com wrote:
Excellent, thanks Katherine. I'll check the 60 Minutes segment to see
if
they have ideas that I can reuse for the video productions that some of
us
are working on this year. It sounds like their intended audience is different, more aimed at educating readers than educating potential
editors
or researchers, so it remains to be seen how much overlap there will
be.
I
look forward to watching the episode.
Pine On Apr 5, 2015 4:17 AM, "Katherine Maher" kmaher@wikimedia.org
wrote:
Hi everyone,
For the past year, the US television program* 60 Minutes*[1] has been working on a segment on Wikimedia. We learned that it will air today Sunday, April 5, at 7 p.m. EST/PST, and will be available for
streaming
on
the* 60** Minutes* website (http://www.cbsnews.com/60-minutes/), reportedly without any geo IP restrictions, shortly after it airs.
We wanted to let you know in case you are interested in watching. *60 Minutes *doesn't allow subjects to preview their scripts, but here's
what
we expect:
*BASICS*
Title: "Wikimania" Host: Morley Safer Length: 13-17 minutes Audience: ~12 million, US, general interest, mature audience. Time: Sunday, April 5, at 7 p.m. EST/PST Availability: Streaming at the* 60** Minutes*/site shortly after
airdate;
no geo IP restrictions
*THEMES*
*60** Minutes* prides itself in making complicated realities easily understandable. It will be a high-level introduction for a general audience, and may even seem simplistic for a community member.
We expect the segment to be positive, focusing on how Wikipedia is
created
by volunteers from all over the world, and emphasizing how unusual the projects are. In terms of negatives, the feature may include some
stale
stereotypes about Wikimedians as socially awkward, the gender gap, and inaccuracies.
The segment will feature:
- Interviews with Jimmy, Sue, and Lila
- A short profile of Jimmy as founder.
- Storytelling from Wikimania London.
- Examples of people involved with Wikipedia including: Dumi
Ndubane
and Bobby Shabangu of Wikimedia ZA; Dorothy Howard leading a GLAM editathon at the Frick museum in NY; and an interview with NYC Wikipedian Amanda Levendowski.
- Notable facts and figures about Wikipedia, its global popularity,
depth, and user support.
You can currently find preview clips here: http://www.cbsnews.com/60-minutes/
Thanks to everyone for your support and participation!
Katherine
[1] *60 Minutes* is one of the most popular television shows in the
Unites
States, reaching an audience of as many as 15 million people each
week.
Morley Safer, the journalist, is one of the best known hosts. https://en.wikipedia.org/wiki/60_Minutes; https://en.wikipedia.org/wiki/Morley_Safer -- Katherine Maher Chief Communications Officer Wikimedia Foundation 149 New Montgomery Street San Francisco, CA 94105
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