If I may, I’d like to offer some tips into the optimal use of Twitter to
both thank 60 Minutes and increase the impact of the report for Wikimedia
via your followers:
- Don’t start your tweet with either @saferCBS or @jschieberg. When you
start a tweet with an @ address, generally speaking, only people who follow
both you will see it.
- Include a photo for maximum engagement by others. Ideal aspect ratio is
2/1. I have created several for anyone to use:
. Note: I don’t
know what the issues are about taking a screenshot.
- Include the link to the CBS website.
benefits from more people viewing this.
- Repeat your tweet. Believe it or not, most of my tweets are repeated 3 x
eight hours apart. Each time, the click throughs are the same.
So as an illustrative example, my first tweet was:
“ Thanks for the great coverage @saferCBS and @jschieberg. Loved
Then I repeated at the end of the day:
“ Thanks for the great coverage @saferCBS and @jschieberg of Wikipedia.
Anyway, food for thought.
On Mon, Apr 6, 2015 at 6:14 PM, Sam Klein <sjklein(a)hcs.harvard.edu> wrote:
It was really quite good. Worth watching for those
who can find copies.
They do all follow Twitter closely, even if the spinoff _140 Seconds_
hasn't been so popular. SJ
On Mon, Apr 6, 2015 at 4:16 AM, Pine W <wiki.pine(a)gmail.com> wrote:
Very nice piece, if a little hazy on details.
Katherine, how would you
suggest that we thank _60 Minutes_? We can tweet to them, although there
may be better ways.
On Apr 5, 2015 11:30 AM, "Pine W" <wiki.pine(a)gmail.com> wrote:
> Excellent, thanks Katherine. I'll check the 60 Minutes segment to see
ideas that I can reuse for the video productions that some of
are working on this year. It sounds like their
intended audience is
different, more aimed at educating readers than educating potential
> or researchers, so it remains to be seen how much overlap there will
> look forward to watching the episode.
> On Apr 5, 2015 4:17 AM, "Katherine Maher" <kmaher(a)wikimedia.org>
>> Hi everyone,
>> For the past year, the US television program* 60 Minutes* has been
>> working on a segment on Wikimedia. We learned that it will air today
>> Sunday, April 5, at 7 p.m. EST/PST, and will be available for
> the* 60** Minutes* website
> without any geo IP restrictions, shortly after it airs.
> We wanted to let you know in case you are interested in watching. *60
> Minutes *doesn't allow subjects to preview their scripts, but here's
> we expect:
> Title: "Wikimania"
> Host: Morley Safer
> Length: 13-17 minutes
> Audience: ~12 million, US, general interest, mature audience.
> Time: Sunday, April 5, at 7 p.m. EST/PST
> Availability: Streaming at the* 60** Minutes*/site shortly after
> no geo IP restrictions
> *60** Minutes* prides itself in making complicated realities easily
> understandable. It will be a high-level introduction for a general
> audience, and may even seem simplistic for a community member.
> We expect the segment to be positive, focusing on how Wikipedia is
>> by volunteers from all over the world, and emphasizing how unusual the
>> projects are. In terms of negatives, the feature may include some
>> stereotypes about Wikimedians as
socially awkward, the gender gap, and
>> The segment will feature:
>> - Interviews with Jimmy, Sue, and Lila
>> - A short profile of Jimmy as founder.
>> - Storytelling from Wikimania London.
>> - Examples of people involved with Wikipedia including: Dumi
> Bobby Shabangu of Wikimedia ZA; Dorothy Howard leading a GLAM
> editathon at
> the Frick museum in NY; and an interview with NYC Wikipedian Amanda
> - Notable facts and figures about Wikipedia, its global popularity,
> depth, and user support.
> You can currently find preview clips here:
> Thanks to everyone for your support and participation!
>  *60 Minutes* is one of the most popular television shows in the
>> States, reaching an audience of as many as 15 million people each
Morley Safer, the journalist, is one of the best known hosts.
> Katherine Maher
> Chief Communications Officer
> Wikimedia Foundation
> 149 New Montgomery Street
> San Francisco, CA 94105
> +1 (415) 839-6885 ext. 6635
> +1 (415) 712 4873
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Samuel Klein @metasj w:user:sj +1 617 529 4266
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