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Study case: wiki implementation at Pfizer
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*Pfizer has been described as an early adopter of Enterprise 2.0
technologies *for improving collaboration and new ideas. (…)
*The introduction of social media at Pfizer *was a grassroots
initiative *beginning
with the establishment of a blog *by an individual employee. The blog was
open to all employees.
(…) the deployment of *wikis at Pfizer began in 2006 *when a team leader in
the Research Technology Centre (RTC) installed Mediawiki on a computer under
his desk. His *goal was to launch a scientific encyclopedia with articles
being developed collaboratively by Pfizer’s internal research and
development team*.
The wiki (referred to as *Pfizerpedia*) *proved very popular *receiving
12,000 hits from 13,000 Pfizer employees worldwide in the first year.
(…) Pfizerpedia has become an integral part of Pfizer’s I.T. landscape. The
potential of Pfizerpedia is not limited to enhancing collaboration and
information sharing among the global workforce. (…)
*Pfizerpedia has made it easier to connect researchers *and this can help
spark innovation and speed pharmaceutical development process which in turn
can maximize Pfizer’s return on R&D.
Craig Standing and Sarah Kiniti. How can organizations use wikis for
innovation? Technovation, article in press
http://dx.doi.org/10.1016/j.technovation.2011.02.005