Nathan wrote:
Personally I appreciate that the foundation is working
to make fundraising a
year round project, particularly with respect to large donations from
individuals and other foundations. I wonder if we can't work more closely
with other, more established charitable foundations though. If we connected
our fundraising drive to the fundraising of another charity, particularly
one that is very well known (like the B&M Gates Foundation, Ford Foundation,
Red Cross, etc.), wouldn't that make our drive more high profile in the
press and the donor world? Right now we get a lot of online buzz, but it
doesn't seem to translate into wider coverage. Working with them would also
much more clearly establish our charitable credentials, which directly
targets the major perception gap in the world about Wikimedia.
Just to point out, but many charities that are well-known and have lots
of money (including some you mention) do not actually do fundraising, so
this wouldn't make sense. Their funds, and often their visibility, come
entirely from one or more extremely wealthy individuals. We can't join
in on the Gates Foundation's fundraising, because it doesn't do any -
unless you imagine us sitting in on Bill talking to Warren Buffett about
how to dispose of his wealth. Go to their website and see what they tell
people who want to donate.
We could pair our whole drive with the drive of
another major organization,
or parcel out days or weeks separately (a week where our drive is "In
cooperation with the American Red Cross, with donations split between these
two very valuable organizations" etc.). I don't know if we would get more
from the dual appeal than we lose by splitting donations, but we could
always have separate "Click here to donate to Wikimedia" and "Click here
to
donate to the Red Cross."
I'm pretty confident that in our current model, any dual drive would
siphon money away from Wikimedia to the partner, whoever that might be.
It would basically allow them to ride along on what we've built. I
suspect that even with the Red Cross - who have a good name, are much
bigger than us, and deal with a much bigger volume of donations - even
with all those factors, because the way they attract donor attention is
not strongly web-based, we'd be giving them a benefit much more than
they would be giving us one. There might be some other approach in which
dual fundraising is mutually beneficial, but I'd want to know what that
model is.
Also worth noting is that we are in fact giving multiple donation
options already, because the drive includes a number of participating
chapters. I would prefer to focus on improving that system and
increasing its benefits to all sides, and I'd be concerned about how
outside fundraising alliances might detract from it. The creative
thinking is commendable, though, and I encourage more of it.
--Michael Snow