Check out the update on meta: http://meta.wikimedia.org/wiki/Fundraising_2011
More to come over the next couple days.
Hi Megan, it is interesting to see the new fundraising banners as they are being launched - but it would be good aswell to get more detailed information about how they are performing. Particularly as the fundraising statistics page is down at the moment, it would be great if these updates could also give information about how these new appeals are performing in hard terms and what you are learning about the different choices - at least when they have been up for a few days - (i.e amount donated / amount relative to jimbo / last year / projected revenues). Would it be possible to include such info in future updates of this kind? Thanks
On 3 December 2011 21:57, Alasdair web@ajbpearce.co.uk wrote:
Hi Megan, it is interesting to see the new fundraising banners as they are being launched - but it would be good aswell to get more detailed information about how they are performing. Particularly as the fundraising statistics page is down at the moment, it would be great if these updates could also give information about how these new appeals are performing in hard terms and what you are learning about the different choices - at least when they have been up for a few days - (i.e amount donated / amount relative to jimbo / last year / projected revenues). Would it be possible to include such info in future updates of this kind?
That would be interesting to read. It would also be great if those chapters that are handling fundraising in their countries could give similar updates. It would be interesting to know if they are using the same banners as the WMF or if they're finding different banners are working better in their country.
Hi guys,
I'm sorry I missed this thread for a few days. It's actually kind of difficult to compare exactly how the current editor appeals perform relative to Jimmy. For one thing, we're not actually testing them against Jimmy right now. We took the Jimmy banners down on Nov. 22. Also, since the fundraiser has been up for a few weeks now, our daily donation totals are lower than they were while Jimmy was running at the launch of the campaign- similar to the pattern we saw last year.
The editor appeals we're running are not necessarily as effective as Jimmy's appeal in terms of donations raised per hour or day, but they are a very valuable part of the fundraiser. It's really important to highlight our editors and share their stories with readers as well as to give Jimmy's appeal a break. Readers seem to appreciate this too. Here are just two comments that donors sent in today:
"The appeals are well-done. I like the variety of solicitors -- ages, backgrounds, reasons. It was the collective voice that moved me to donate, not just one person."
"It's a good idea to show/tell stories from different people, not just the founder, but regular people, like you're already doing."
I can't report on chapter testing results because I have not been analyzing their data or keeping up with all their current campaigns, but I believe most chapters have been running a rotation of Jimmy, Brandon and Susan appeals. Wikimedia France has been testing an appeal from their president as well.
Hope that helps. Sorry for the delay in replying. .
Megan
On Sat, Dec 3, 2011 at 2:19 PM, Thomas Dalton thomas.dalton@gmail.comwrote:
On 3 December 2011 21:57, Alasdair web@ajbpearce.co.uk wrote:
Hi Megan, it is interesting to see the new fundraising banners as they
are being launched - but it would be good aswell to get more detailed information about how they are performing. Particularly as the fundraising statistics page is down at the moment, it would be great if these updates could also give information about how these new appeals are performing in hard terms and what you are learning about the different choices - at least when they have been up for a few days - (i.e amount donated / amount relative to jimbo / last year / projected revenues). Would it be possible to include such info in future updates of this kind?
That would be interesting to read. It would also be great if those chapters that are handling fundraising in their countries could give similar updates. It would be interesting to know if they are using the same banners as the WMF or if they're finding different banners are working better in their country.
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