Hello everyone,

As you may already know, the Wikipedia store has been relaunched with new merchandise and designs. This May, we will be running a short campaign spreading the word about the store to those who have not had an opportunity to check it out. We are scheduled to run 2 sets of pre-test (2 hours each) in May and then run a longer campaign at the end of May, beginning of June. This will result in the display of a small banner at the top of English Wikipedia pages just as a casual reminder that we’ve got 10% off at the Wikipedia store with the code NEWSTORE.

While the promotion will only be displayed for anonymous users in the US and Canada, all international and logged-in users are welcome to order through the store and reap the benefits of the discount. After we work out the kinks in this campaign, we’ll investigate the possibility of similar international campaigns in the future. The banner is set to show up to each user only two times. And remember, if you get tired of seeing the notification, just click the “X” on the banner and it will disappear.

As always, the proceeds from our online store go toward community engagement and our https://www.google.com/url?q=https%3A%2F%2Fmeta.wikimedia.org%2Fwiki%2FMerchandise_giveaways&sa=D&sntz=1&usg=AFQjCNGaJO8BJ-l2IxdP_UerA0HOdfTUGAVolunteer Giveaway Program https://www.google.com/url?q=https%3A%2F%2Fmeta.wikimedia.org%2Fwiki%2FMerchandise_giveaways&sa=D&sntz=1&usg=AFQjCNGaJO8BJ-l2IxdP_UerA0HOdfTUGA, helping us to recognize fabulous editors and contributors who have played an instrumental role in making Wikipedia and its sister projects what they are today.

If you have any questions about the online store or would like to provide feedback, feel free to email us at merchandise@wikimedia.org.

Thank you,

Victoria Shchepakina & the Wikimedia Online Fundraising Team