[note: replying to the list, despite the conversation inadvertently becoming 'private'; for that reason, I've left the quoted bits untrimmed, so people can follow] On Thu, 18 Nov 2004 18:21:21 -0800, Scott Nelson <scott(a)penguinstorm.com> wrote: Well, yes there are advantages to matching your brand to a generic term, but there's big disadvantages too. They'll have a tough time if they want to claim the name back off http://blogger.de for instance, who in the meantime can benefit not only from the same link to the generic term as Blogger.com, but also from all the effort that has been put into promoting "Blogger" as a brand; and that's the kind of risk Wikipedia would face, too. If you look at the Wikipedia articles on [[trademark]] and [[genericized trademark]], there are some interesting examples. For instance, Xerox apparently actively discourages use of the verb "to xerox", since if you can use a photocopier made by Acme Corp to "xerox" things [without Xerox challenging you], it becomes, logically, an "Acme Xerox Machine", and they can't suddenly turn around and say "oh, actually, we don't like you using the word that way". Hm, interesting: I googled for "Blogger trademark", and found that Google have apparently tried to formally register "B Blogger" - one blogger suggested that they know full well that just "blogger" would be considered already too generic. [Yes, I'm deliberately using genericized trademarks] And, like Wikipedia's [[trademark]] article, they point out that use of a trademark as a verb is a real no-no [http://www.google.com/permissions/trademarks.html], so they must be a little concerned about the verb "to google"; of course, it's an unusual one, because I don't think people generally "use Yahoo! to google" or whatever. Perhaps they could trademark it by using it as an advertising phrase: "Don't just search for it, Google it!"... No, the key difference is that there is already a word for wikis: "wiki", and this is not the same as the name of our site. Why should we give up all rights over the name of our site just because people don't know that term yet? Well, I'm not saying we should get *stressed* (or even 'stressy') about it, but I do think that allowing 'wikipedia' to become a synonym (or near-synonym) for 'wiki' is unnecessary and undesirable. I guess if we were genuinely trying to promote wikis as a concept, or a service, or a piece of software, then yes, there'd be an advantage to people thinking "hmm, wikipedia, where can I get one". But that's *not* what Wikipedia is there for, so we don't get much benefit from people typing wikipedia.com because they think "wikipedia" means "wiki" - they won't find what they're looking for. As I say, if it came to mean "an online encyclopedia" then we'd maybe get more out of it, but I don't think that's generally how people would start defining it. And there's a difference between being at the top of people's minds, and being a generic term: take 'Encarta' in the mid-90s; people thought "CD-ROM encyclopedia" and put "Encarta" in their drive. They *didn't* think "Encarta" and actually put the CD-ROM of "Encyclopedia Britannica" in (maybe they'd say "oh, Encarta or something", but that's not saying EB *is* Encarta) - and I'm sure Microsoft were very pleased at that. I'm going to end with a repeat of a point I already made: if we don't claim "Wikipedia" as a trademark - and that means being seen to discourage its use as a generic term - anyone can use it for a rival product. So, to put it bluntly, would you be happy to let Microsoft rename "Encarta" to something like "MSN Wikipedia"? If you would, then fine, we'll agree to differ; I know I wouldn't. -- Rowan Collins BSc [IMSoP]