(Apologies, this was accidentally deleted but we have recovered the content)

---------- Forwarded message ---------- From: Maryana Pinchuk mpinchuk@wikimedia.org To: wikimedia-l@lists.wikimedia.org Cc: Bcc: Date: Wed, 17 May 2023 23:39:43 -0000 Subject: Re: [Wikimedia-l] Re: Wikianswers Proposal Hi all,

Just a quick +1 to Risker's comment that the WMF Product & Tech team has set aside some resources in this fiscal year to exploring/testing hypotheses around engaging "Future Audiences." You can read more about this work here: https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Annual_Plan/2023-2024/D.... The remit of this team is not to build an entirely new project from scratch, but rather to test a variety of underlying assumptions/hypotheses that can help inform larger strategic investment (like what kind of new projects we may need, if any) in future annual plans.

We're still compiling our test hypotheses, but I think this proposal touches on a few of them (e.g.: people prefer to receive information curated/collated by other humans vs AI; there are many more people who would be regular visitors to our projects if our content wasn't all longform text and better fit a quick-facts-browsing format, etc.). I'd love to hear all your thoughts on whether these are the right hypotheses to think about testing, if there are others, and how we might begin to test some of these this year – though I'll note that we had a great turnout for our first community Future Audiences focus group ( https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Annual_Plan/2023-2024/D...) and I'm not sure all the attendees are on this mailing list, so would personally love to see this discussion move to the talk page on Meta :)

-Maryana (Pinchuk, not Iskander), on behalf of Future Audiences