Hi folks,

I sent this to an internal Wikimedia mailing list earlier today to surface any bugs, and it seems to be working fine. So, please do fill out this survey, if you've got time :-)

Thanks, Sue

---------- Forwarded message ---------- From: susanpgardner@gmail.com Date: 6 August 2010 02:00 Subject: [Internal-l] Pre-Strategy Finalization Goals Survey (Community) To: Internal-l@lists.wikimedia.org

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Pre-Strategy Finalization Goals Survey (Community)

Hi folks,

Forgive cross-posting to multiple lists, and please feel free to share this e-mail with others.

As you know, the strategy plan is nearing finalization: it'll be presented to the board for final approval in October. The last big piece of work prior to its completion is the finalization of goals, measures of success and targets.

Some background: Goals, measures of success and targets are in development here http://strategy.wikimedia.org/wiki/Strategic_Plan/Movement_Priorities. They'll continue to iterate over the next few weeks, and will be presented to the board for final approval at the end of August. You can influence them by editing that page, but this survey is designed to give you an additional, different way to give input. Similar surveys have been sent to the staff, and to board members. I'll see the survey results, as will Erik, Barry, Danese, Zack, Veronique and the board, and your responses will be taken into account as the plan is finalized.

Couple of quick points:

* The survey is anonymous; * Questions are skippable; * Google Docs doesn't seem to have any safeguards against spamming. But please just fill out the survey once :-) * If you want to fill it out, please try to do so before August 15.

Thanks, Sue

The current strategy plan calls for nearly doubling global unique visitors in the next five years. Choose the response that best reflects your view.

- That goal is completely attainable, and might even happen without any particular action; - That goal is completely attainable by the Wikimedia Foundation, and doesn't require any special effort from community members beyond what is already happening; - That goal is completely attainable, if the Wikimedia Foundation and the Wikimedia community work hard to achieve it; - That goal is probably unattainable; - That goal is almost certainly unattainable; - Don't know / not sure.

I think the 2010-2015 goals should be:

- Fairly easily attainable; - Definitely attainable, but not necessarily easily; - Ambitious but possible; - Audacious and probably not attainable, but inspiring; - Don't know / not sure.

In setting 2010-15 goals, I believe the Wikimedia Foundation should:

- Create targets that are entirely within the control of the Wikimedia Foundation to influence; - Create targets that also rely upon efforts by others (i.e., editors) to be achieved; - Don't know / not sure.

Select the statement that most closely matches your view:

- Goal-setting for Wikimedia is straightforward: we know exactly what we want to do, and how to measure success; - Goal-setting for Wikimedia is difficult: we understand pretty well what we want to do, but the measures of success and actual targets are not obvious. However, I believe we can set good goals, measures and targets now, and we should NOT need to change them much during the next five years; - Goal-setting for Wikimedia is difficult. We should set goals now, but many measures and targets will be provisional, and we'll definitely need to REFINE them over the next five years, possibly radically; - Goal-setting for Wikimedia is difficult. We should set the goals, measures and targets that are straightforward, but we should NOT set targets for things we're still uncertain about. - Don't know / not sure.

The primary purpose of setting goals is:

- To create a shared understanding and alignment about what we're trying to do, publicly and with everyone; - To inspire people: to create an audacious target that everyone can get excited about and rally behind, including editors and donors; - To create accountability: if we don't reach our goals, we are not succeeding; - Don't know / not sure.

If we exceed our goals, I will probably feel:

- Thrilled; - Disappointed: that would tell me our goals weren't sufficiently challenging; - Don't know / not sure.

If we don't meet our goals, I will probably feel:

- Fine. Goals are meant to inspire/align: if we do good work but don't meet them, that's okay; - Unhappy. Goals are a serious commitment: if we don't meet them, that is bad; - Don't know / not sure.

Select the statement that more closely matches your view:

- Perfection is the enemy of the good. I would rather see us using imperfect measures than no measures at all; - Imperfect measures are a waste of time and energy. I would rather see us wait until we have good measures, rather than using measurements that are available today, but not very good; - Don't know / not sure.

Below is a list of measures the Wikimedia Foundation is considering putting in place. For each, please rate its importance. Not important Somewhat important Important Critical Don't know / not sure Global unique visitors to all Wikimedia Foundation properties per month according to comScore Total number of active volunteer editors (>=5 edits/month) to all Wikimedia projects Retention of active volunteers Demographics of active volunteers (i.e., age, gender, nationality) Reader-submitted quality assessment results ("rate this article on a scale of one to five") Number of articles/media objects/resources in different languages Uptime of all key services Availability of secure off-site copies of all Wikimedia project data and underlying software infrastructure Site performance in different geographies Financial stability as measured by months of cash on hand, size of reserves, number of donations annually Number of community-originating gadgets, tools, and MediaWiki extensions in production use in Wikimedia projects Regular availability of up-to-date snapshots and archives of all public data to researchers

There are some areas in which the Wikimedia Foundation would like to track progress, but it isn't easy to figure out what to measure, or how to measure it. For each item below, please indicate whether it seems to you to be: 1) IMPORTANT: definitely worth the effort to define and track, or 2) LESS IMPORTANT: probably not worth the effort to define and track. Important Less Important Don't know / not sure Measure of Reach: Reach of Wikimedia content among people with no or limited connectivity Measure of Quality: Expert article assessments Measure of innovation: Number of community-originating gadgets, tools, and MediaWiki extensions in production use in Wikimedia projects Assessment of research community health: Thriving environment of research and dialog regarding the social and technical aspects of Wikimedia content and communities

Are there other measures that you think are important and should be tracked, that are not listed here? If so, please write them in.

Are there any other comments or input you would like to provide with regard to the goal-setting for the strategy plan? If so, please write it in.

Any comments on this survey? If so, please write them in.

Is there anything else you'd like to say? If so, please write it in.

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