Hi everyone,
The fundraising team is wrapping up the second week of the December campaign and we’d like to share an update with you--where we are, what we’ve changed, and what you can do to get involved.
WHERE WE ARE:
We’ve passed the halfway mark to the $25 million campaign goal. So far, we’ve raised roughly $18 million (a preliminary total that is quickly changing and has not been reconciled with official totals from the finance department). Banners are running on desktop and mobile devices. We are also sending emails to past donors asking if they would give again this year. We’re monitoring the trends daily and look forward to sharing a post-campaign analysis with you. We will post an update on when we will be able to end the campaign when we have a clearer picture.
WHAT WE’VE CHANGED:
Over the past several months, staff members and volunteers have provided both critical and generative feedback and new fundraising banner ideas. Their help has been very valuable. Many of these new messages have been tried in pre-campaign tests and in the last two weeks. Thank you to everyone who has shared their time and ideas! A few message highlights:
-
We are no longer using the line "keep Wikipedia online and ad-free." It has been changed to “keep our work going another year.” -
New text in the current banner: “We believe that knowledge is a foundation. It is a foundation for human potential, for freedom, for opportunity. We believe everyone should have access to knowledge—for free, without restriction, without limitation.” -
"We survive on donations" has been changed to "We're sustained by donations" -
"Please help us end the fundraiser and get back to improving Wikipedia" has been changed to "Please help us end the fundraiser and improve Wikipedia." -
We have removed the persistent reminder from large banners. The reminder is still included in the small banners, which is consistent with the same style banners from the 2013 and 2014 campaigns. -
The coffee cup image has been removed from banners
We have also run some initial tests with new messaging that show encouraging results. We're still working on more messages and sorting out how we'll incorporate new ideas into the overall banner, but here are some sentences we’re testing:
-
“Wikipedia has become nothing short of a global public library.” -
“We don’t run ads. We respect your privacy. We don’t sell your data.” -
“Wikipedia exists to verify, protect, and share the combined knowledge of humanity.” -
"There is nothing else on the internet like Wikipedia. We are a global information hub with 15 billion page views a month, written by a community of volunteers with a passion for knowledge." -
"The information in Wikipedia is constantly growing, but we need your help to keep up with rapidly changing technology. Wikipedia is like a library or public park created by a passionate community." -
"Wikipedia changes every second of every day. We just hit 5 million English articles, but we need to continually grow to serve our readers." -
"Please become a volunteer or a donor to help end us the fundraiser and improve Wikipedia. Thank you."
With just a couple weeks left to go in 2015, the team is working hard to make improvements. We’d love your help.
HOW TO GET INVOLVED:
-
To file a bug report or technical issue, please create a phabricator ticket https://phabricator.wikimedia.org/maniphest/task/create/?template=118862 or email problemsdonating@wikimedia.org -
To get up-to-date on the the latest reader survey, read the full report on commons https://upload.wikimedia.org/wikipedia/commons/2/25/Wikimedia_Reader_Survey_November_2015.pdf -
To read the latest news from the team, see the fundraising meta page https://meta.wikimedia.org/wiki/Fundraising -
To suggest another banner idea, visit the test ideas meta page https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas -
To learn more about the fundraising program and last year’s campaign, see the 2014-15 fundraising report https://wikimediafoundation.org/wiki/2014-2015_Fundraising_Report
Thank you to everyone for your support and to the fundraising team for working so collaboratively and such long hours throughout this campaign. And thank you to all those that have given thus far.
Megan
Thanks, Megan. It's been good to see some of these suggestions implemented.
Judging by the daily figures on https://frdata.wikimedia.org/ it looks like you will end up with a fairly similar result to last year, nudging $30m.
Andreas
On Wed, Dec 16, 2015 at 10:42 AM, Megan Hernandez mhernandez@wikimedia.org wrote:
Hi everyone,
The fundraising team is wrapping up the second week of the December campaign and we’d like to share an update with you--where we are, what we’ve changed, and what you can do to get involved.
WHERE WE ARE:
We’ve passed the halfway mark to the $25 million campaign goal. So far, we’ve raised roughly $18 million (a preliminary total that is quickly changing and has not been reconciled with official totals from the finance department). Banners are running on desktop and mobile devices. We are also sending emails to past donors asking if they would give again this year. We’re monitoring the trends daily and look forward to sharing a post-campaign analysis with you. We will post an update on when we will be able to end the campaign when we have a clearer picture.
WHAT WE’VE CHANGED:
Over the past several months, staff members and volunteers have provided both critical and generative feedback and new fundraising banner ideas. Their help has been very valuable. Many of these new messages have been tried in pre-campaign tests and in the last two weeks. Thank you to everyone who has shared their time and ideas! A few message highlights:
We are no longer using the line "keep Wikipedia online and ad-free." It has been changed to “keep our work going another year.”
New text in the current banner: “We believe that knowledge is a foundation. It is a foundation for human potential, for freedom, for opportunity. We believe everyone should have access to knowledge—for free, without restriction, without limitation.”
"We survive on donations" has been changed to "We're sustained by donations"
"Please help us end the fundraiser and get back to improving Wikipedia" has been changed to "Please help us end the fundraiser and improve Wikipedia."
We have removed the persistent reminder from large banners. The reminder is still included in the small banners, which is consistent with the same style banners from the 2013 and 2014 campaigns.
The coffee cup image has been removed from banners
We have also run some initial tests with new messaging that show encouraging results. We're still working on more messages and sorting out how we'll incorporate new ideas into the overall banner, but here are some sentences we’re testing:
“Wikipedia has become nothing short of a global public library.”
“We don’t run ads. We respect your privacy. We don’t sell your data.”
“Wikipedia exists to verify, protect, and share the combined knowledge of humanity.”
"There is nothing else on the internet like Wikipedia. We are a global information hub with 15 billion page views a month, written by a community of volunteers with a passion for knowledge."
"The information in Wikipedia is constantly growing, but we need your help to keep up with rapidly changing technology. Wikipedia is like a library or public park created by a passionate community."
"Wikipedia changes every second of every day. We just hit 5 million English articles, but we need to continually grow to serve our readers."
"Please become a volunteer or a donor to help end us the fundraiser and improve Wikipedia. Thank you."
With just a couple weeks left to go in 2015, the team is working hard to make improvements. We’d love your help.
HOW TO GET INVOLVED:
To file a bug report or technical issue, please create a phabricator ticket < https://phabricator.wikimedia.org/maniphest/task/create/?template=118862%3E or email problemsdonating@wikimedia.org
To get up-to-date on the the latest reader survey, read the full report on commons < https://upload.wikimedia.org/wikipedia/commons/2/25/Wikimedia_Reader_Survey_...
To read the latest news from the team, see the fundraising meta page https://meta.wikimedia.org/wiki/Fundraising
To suggest another banner idea, visit the test ideas meta page https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas
To learn more about the fundraising program and last year’s campaign, see the 2014-15 fundraising report https://wikimediafoundation.org/wiki/2014-2015_Fundraising_Report
Thank you to everyone for your support and to the fundraising team for working so collaboratively and such long hours throughout this campaign. And thank you to all those that have given thus far.
Megan
--
Megan Hernandez
Director of Online Fundraising Wikimedia Foundation _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, mailto:wikimedia-l-request@lists.wikimedia.org?subject=unsubscribe
Hi everyone,
Thank you for the feedback from the latest update. We are now roughly $2.5 million* away from what we were targeting for December!
The team is happy to report that we are now limiting the number of banner impressions each reader sees to three times per reader. We aim to minimize the disruption from banners – a lot of effort from the tech team has improved our ability to do this. We will monitor over the next week and plan to increase the number of banners each reader sees for a final year-end push next week.
Thank you everyone for your suggestions and support. More news to come as we get closer to the end of the campaign. Wishing you a nice holiday and end of 2015!
Megan
* Note: This number is an estimate since donations are still coming in and there is a discrepancy between when a donation is made and when it officially settles in our accounts and between online fundraising and major gift donations.
On Sun, Dec 20, 2015 at 2:50 PM, Andreas Kolbe jayen466@gmail.com wrote:
Thanks, Megan. It's been good to see some of these suggestions implemented.
Judging by the daily figures on https://frdata.wikimedia.org/ it looks like you will end up with a fairly similar result to last year, nudging $30m.
Andreas
On Wed, Dec 16, 2015 at 10:42 AM, Megan Hernandez < mhernandez@wikimedia.org> wrote:
Hi everyone,
The fundraising team is wrapping up the second week of the December campaign and we’d like to share an update with you--where we are, what we’ve changed, and what you can do to get involved.
WHERE WE ARE:
We’ve passed the halfway mark to the $25 million campaign goal. So far, we’ve raised roughly $18 million (a preliminary total that is quickly changing and has not been reconciled with official totals from the
finance
department). Banners are running on desktop and mobile devices. We are also sending emails to past donors asking if they would give again this year. We’re monitoring the trends daily and look forward to sharing a post-campaign analysis with you. We will post an update on when we will be able to end the campaign when we have a clearer picture.
WHAT WE’VE CHANGED:
Over the past several months, staff members and volunteers have provided both critical and generative feedback and new fundraising banner ideas. Their help has been very valuable. Many of these new messages have been tried in pre-campaign tests and in the last two weeks. Thank you to everyone who has shared their time and ideas! A few message highlights:
We are no longer using the line "keep Wikipedia online and ad-free."
It
has been changed to “keep our work going another year.”
New text in the current banner: “We believe that knowledge is a foundation. It is a foundation for human potential, for freedom, for opportunity. We believe everyone should have access to knowledge—for free, without restriction, without limitation.”
"We survive on donations" has been changed to "We're sustained by donations"
"Please help us end the fundraiser and get back to improving
Wikipedia"
has been changed to "Please help us end the fundraiser and improve Wikipedia."
We have removed the persistent reminder from large banners. The
reminder
is still included in the small banners, which is consistent with the same style banners from the 2013 and 2014 campaigns.
The coffee cup image has been removed from banners
We have also run some initial tests with new messaging that show encouraging results. We're still working on more messages and sorting out how we'll incorporate new ideas into the overall banner, but here are
some
sentences we’re testing:
“Wikipedia has become nothing short of a global public library.”
“We don’t run ads. We respect your privacy. We don’t sell your data.”
“Wikipedia exists to verify, protect, and share the combined knowledge of humanity.”
"There is nothing else on the internet like Wikipedia. We are a global information hub with 15 billion page views a month, written by a community of volunteers with a passion for knowledge."
"The information in Wikipedia is constantly growing, but we need your help to keep up with rapidly changing technology. Wikipedia is like a library or public park created by a passionate community."
"Wikipedia changes every second of every day. We just hit 5 million English articles, but we need to continually grow to serve our
readers."
"Please become a volunteer or a donor to help end us the fundraiser
and
improve Wikipedia. Thank you."
With just a couple weeks left to go in 2015, the team is working hard to make improvements. We’d love your help.
HOW TO GET INVOLVED:
To file a bug report or technical issue, please create a phabricator ticket < https://phabricator.wikimedia.org/maniphest/task/create/?template=118862
or email problemsdonating@wikimedia.org
To get up-to-date on the the latest reader survey, read the full
report
on commons <
https://upload.wikimedia.org/wikipedia/commons/2/25/Wikimedia_Reader_Survey_...
To read the latest news from the team, see the fundraising meta page https://meta.wikimedia.org/wiki/Fundraising
To suggest another banner idea, visit the test ideas meta page <
https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas%3E
To learn more about the fundraising program and last year’s campaign, see the 2014-15 fundraising report https://wikimediafoundation.org/wiki/2014-2015_Fundraising_Report
Thank you to everyone for your support and to the fundraising team for working so collaboratively and such long hours throughout this campaign. And thank you to all those that have given thus far.
Megan
--
Megan Hernandez
Director of Online Fundraising Wikimedia Foundation _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, mailto:wikimedia-l-request@lists.wikimedia.org?subject=unsubscribe
Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, mailto:wikimedia-l-request@lists.wikimedia.org?subject=unsubscribe
Hi Andreas,
I doubt we'll hit $30M during this campaign--the frdata.wmo numbers include all donations in our system, from banners, bulk email, and major gifts. [1] The way we calculate totals for the online campaign MHernandez runs is exclusive of major gifts. If you're curious about this distinction, please take a look at the per-campaign totals on frdata and you'll be able to see each of our donation streams.
Another factor is that we've started throttling banners today, to a maximum of 3 impressions per individual [2], so the overall trajectory will take a sharp downward turn.
Please feel free to write us with any questions or suggestions about how we get our numbers, I'd love to make our processes more transparent and accessible. One of the projects I'd personally like to push forward next year is to make CentralNotice impressions numbers public so we can have informed conversations about the relative impact of campaigns. [3]
Thank you, Adam Wight Wikimedia Fundraising Tech
[1] https://github.com/wikimedia/wikimedia-fundraising-tools/tree/master/Fundrai... [2] https://meta.wikimedia.org/w/index.php?title=Special:CentralNotice&subac... under Impression diet -> Maximum impressions any individual will see. [3] https://phabricator.wikimedia.org/T115042
On Sun, Dec 20, 2015 at 5:50 AM, Andreas Kolbe jayen466@gmail.com wrote:
Thanks, Megan. It's been good to see some of these suggestions implemented.
Judging by the daily figures on https://frdata.wikimedia.org/ it looks like you will end up with a fairly similar result to last year, nudging $30m.
Andreas
On Wed, Dec 16, 2015 at 10:42 AM, Megan Hernandez < mhernandez@wikimedia.org> wrote:
Hi everyone,
The fundraising team is wrapping up the second week of the December campaign and we’d like to share an update with you--where we are, what we’ve changed, and what you can do to get involved.
WHERE WE ARE:
We’ve passed the halfway mark to the $25 million campaign goal. So far, we’ve raised roughly $18 million (a preliminary total that is quickly changing and has not been reconciled with official totals from the
finance
department). Banners are running on desktop and mobile devices. We are also sending emails to past donors asking if they would give again this year. We’re monitoring the trends daily and look forward to sharing a post-campaign analysis with you. We will post an update on when we will be able to end the campaign when we have a clearer picture.
WHAT WE’VE CHANGED:
Over the past several months, staff members and volunteers have provided both critical and generative feedback and new fundraising banner ideas. Their help has been very valuable. Many of these new messages have been tried in pre-campaign tests and in the last two weeks. Thank you to everyone who has shared their time and ideas! A few message highlights:
We are no longer using the line "keep Wikipedia online and ad-free."
It
has been changed to “keep our work going another year.”
New text in the current banner: “We believe that knowledge is a foundation. It is a foundation for human potential, for freedom, for opportunity. We believe everyone should have access to knowledge—for free, without restriction, without limitation.”
"We survive on donations" has been changed to "We're sustained by donations"
"Please help us end the fundraiser and get back to improving
Wikipedia"
has been changed to "Please help us end the fundraiser and improve Wikipedia."
We have removed the persistent reminder from large banners. The
reminder
is still included in the small banners, which is consistent with the same style banners from the 2013 and 2014 campaigns.
The coffee cup image has been removed from banners
We have also run some initial tests with new messaging that show encouraging results. We're still working on more messages and sorting out how we'll incorporate new ideas into the overall banner, but here are
some
sentences we’re testing:
“Wikipedia has become nothing short of a global public library.”
“We don’t run ads. We respect your privacy. We don’t sell your data.”
“Wikipedia exists to verify, protect, and share the combined knowledge of humanity.”
"There is nothing else on the internet like Wikipedia. We are a global information hub with 15 billion page views a month, written by a community of volunteers with a passion for knowledge."
"The information in Wikipedia is constantly growing, but we need your help to keep up with rapidly changing technology. Wikipedia is like a library or public park created by a passionate community."
"Wikipedia changes every second of every day. We just hit 5 million English articles, but we need to continually grow to serve our
readers."
"Please become a volunteer or a donor to help end us the fundraiser
and
improve Wikipedia. Thank you."
With just a couple weeks left to go in 2015, the team is working hard to make improvements. We’d love your help.
HOW TO GET INVOLVED:
To file a bug report or technical issue, please create a phabricator ticket < https://phabricator.wikimedia.org/maniphest/task/create/?template=118862
or email problemsdonating@wikimedia.org
To get up-to-date on the the latest reader survey, read the full
report
on commons <
https://upload.wikimedia.org/wikipedia/commons/2/25/Wikimedia_Reader_Survey_...
To read the latest news from the team, see the fundraising meta page https://meta.wikimedia.org/wiki/Fundraising
To suggest another banner idea, visit the test ideas meta page <
https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas%3E
To learn more about the fundraising program and last year’s campaign, see the 2014-15 fundraising report https://wikimediafoundation.org/wiki/2014-2015_Fundraising_Report
Thank you to everyone for your support and to the fundraising team for working so collaboratively and such long hours throughout this campaign. And thank you to all those that have given thus far.
Megan
--
Megan Hernandez
Director of Online Fundraising Wikimedia Foundation _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, mailto:wikimedia-l-request@lists.wikimedia.org?subject=unsubscribe
Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, mailto:wikimedia-l-request@lists.wikimedia.org?subject=unsubscribe
wikimedia-l@lists.wikimedia.org