I appreciate that we may only be able to exclude donors who are logged
in readers from banner ads. But it is better in my view to say "Yes we
can do that, but you would have to tell us your username and be
logged in to avoid ads" than to tell them "Sorry we can't switch off
those ads".
WereSpielChequers
Message: 8
Date: Sat, 5 Mar 2011 14:12:07 +0000
From: Thomas Dalton <thomas.dalton(a)gmail.com>
Subject: Re: [Foundation-l] Raising funds without being quite so
annoying to readers
On 5 March 2011 14:05, WereSpielChequers
<werespielchequers(a)gmail.com> wrote:
Picking up on the comment by Tobias about less
intrusive fundraising,
I would make sure we are pursuing the following:
1 Build up a past donors database, communicate with them effectively
and then as long as they donate annually make sure they aren't
irritated by ads for people who haven't donated at all. (I gather
something is now being done here, but I know it wasn't in the past).
The first part is certainly being done. The second part is impossible.
How are we supposed to know if a reader has previously donated? All we
have is their IP address, which could very easily have changed since
they donated.