...gave you a link to an alternate version of the mentioned video in the
last email (short version, Pavel Richter only). Sorry. Here's the original
one, with readers speaking:
https://vimeo.com/55371105
Speaking of both versions, we're testing their respective performances.
Regards,
Michael Jahn
2012/12/17 Michael Jahn <michael.jahn(a)wikimedia.de>
Dear all,
just a brief update from Wikimedia Deutschland on our current fundraising
campaign. It's been running since November 13, involving variations of facts
banners in combination with personal appeals. We're on track to reaching our
campaign goal of around € 5 m. by the end of this year. The personal
appeals appear as drop-down messages along our donation form, once readers
click on the sticking facts banners.The appeals include messages from Wikipedians,
donors, readers and WMDE staff.
In short, we're combining facts with changing elements. As in past years,
a personal message by Jimmy is one of the personal appeals. Unlike past
years, various other appeals are performing well enough for us to be able
to significantly reduce Jimmy's presence, favoring a more diverserepresentation of
the people behind Wikipedia. Note,
however, that these observations are to be evaluated in the context of thefacts
bannersattracting attention first.
More detailed information will follow as soon as reliable figures are
available.
One more thing: We created a short video clip as a further means todiversifying our
campaign approach. It's a 2 min. piece that we produced with a small team while
the campaign got off the ground in late November. It features Wikipedia
readers who talk about their favorite Wikipedia word, capped off by our
CEO Pavel Richter. In essence, he points to the fact that we've come to
take Wikipedia for granted and why we all should support it. We've been using
the video since last Wednesday, interchangeably with text appeals. Again,
no in-depth evaluation (not while the campaign is in full swing), but the
video seems to be at a performance level with the most effective of our
personal appeals.
Find the video here. It's in German, though!
https://vimeo.com/55612721
Facts and figures to follow.
Regards,
Michael
--
Michael Jahn
Public Relations
Wikimedia Deutschland e.V. | Obentrautstraße 72 | 10963 Berlin
Tel. (030) 219 158 260
http://wikimedia.de <http://www.wikimedia.de>
Stellen Sie sich eine Welt vor, in der jeder Mensch freien Zugang zu der
Gesamtheit des Wissens der Menschheit hat. Helfen Sie uns dabei!
*Helfen Sie mit, dass WIKIPEDIA von der UNESCO als erstes digitales
Weltkulturerbe anerkannt wird. Unterzeichnen Sie die Online-Petition:*
http://wikipedia.de/wke/Main_Page?setlang=de
Wikimedia Deutschland - Gesellschaft zur Förderung Freien Wissens e.V.
Eingetragen im Vereinsregister des Amtsgerichts Berlin-Charlottenburg unter
der Nummer 23855 B. Als gemeinnützig anerkannt durch das Finanzamt für
Körperschaften I Berlin, Steuernummer 27/681/51985.
--
Öffentlichkeitsarbeit
Wikimedia Deutschland e.V. | Obentrautstraße 72 | 10963 Berlin
Tel. (030) 219 158 260
http://wikimedia.de <http://www.wikimedia.de>
Stellen Sie sich eine Welt vor, in der jeder Mensch freien Zugang zu der
Gesamtheit des Wissens der Menschheit hat. Helfen Sie uns dabei!
*Helfen Sie mit, dass WIKIPEDIA von der UNESCO als erstes digitales
Weltkulturerbe anerkannt wird. Unterzeichnen Sie die Online-Petition:*
http://wikipedia.de/wke/Main_Page?setlang=de
Wikimedia Deutschland - Gesellschaft zur Förderung Freien Wissens e.V.
Eingetragen im Vereinsregister des Amtsgerichts Berlin-Charlottenburg unter
der Nummer 23855 B. Als gemeinnützig anerkannt durch das Finanzamt für
Körperschaften I Berlin, Steuernummer 27/681/51985.