Hey all!

Just a quick update and heads up on our upcoming fundraising activities.

This quarter marks an exciting time for the Wikimedia Foundation Fundraising team as we run our English fundraiser, the largest campaign of the year. As with previous years, that means running banners on English Wikipedia and sending emails to past donors. It means hundreds of A/B tests analyzing the impact of our messages to learn what kinds of content resonates best with Wikipedia readers.

We’re just a few weeks away from the official launch of our banner campaign on Giving Tuesday, November 28. [1] In the meantime, our email campaign has launched and we are running periodic banner tests. By spreading out our testing throughout the quarter, we are able to make more thoughtful choices with regards to banner and email content, while limiting overall disruption to our readers. We will not be showing more appeals or sending more emails per user than previous years.

Last year, we ran a number of feedback sessions and surveys with both staff and community, and we are hugely grateful to everyone who participated and shared their feedback. We will be reaching out to English-languages affiliates to take part in such sessions again. If you are interested in joining such a session, please contact me offlist or sign up on the Fundraising Ideas page. [3]

There are a number of other ways you can help support the fundraiser:

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Have specific ideas or stories we should tell via social media, banners, emails etc.? We’re also looking for nice images, if you could point us to your favorites from Commons. Please add them to our fundraising ideas page. [3]

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If you need to report a bug or technical issue, please create a Phabricator ticket. [4]

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If you see a donor on a talk page, OTRS, or social media with questions about donating or having difficulties in the donation process, please refer them to donate{{at}}wikimedia.org. -

Feel free to test our payments flow [5] and suggest improvements. [4]

We look forward to working with you all in the coming weeks.

Many thanks