Hello wikimedia-l!
Back in February of 2015, the fundraising team engaged Lake Research Partners (LRP) to conduct a detailed survey of English language Wikimedia readers https://upload.wikimedia.org/wikipedia/foundation/c/c2/Wikimedia_Survey_2014_English_Fundraiser.pdf. As we look to continue to improve our efforts fundraising in non-EN languages we decided to conduct a similar fact finding exercise in one of our larger fundraising countries. Japan, being an affluent country with a large population and where our projects have had a large reach, has in some ways under-performed and seemed ripe to deliver the greatest impact for such efforts.
With that in mind we again partnered with Lake Research Partners to run two focus groups consisting of readers and donors, and an online survey of 1000 Wikipedia readers and I am pleased to provide the findings of these https://upload.wikimedia.org/wikipedia/foundation/e/ef/Report.WikimediaJapan.f.071916.pdf .
We found the results show mostly favorable attitudes toward Wikipedia, with positive ratings on quality, look and feel, and readability, while accuracy is rated lower and mentioned as a concern among focus groups participants.
We found a more urgent, direct translation was perceived as better than a more natural translation. This may be because Japanese readers are less likely to donate spontaneously than some of our Western audiences; donors are generally motivated by significant events like natural disasters. We will have to balance an urgent tone with frank politeness when crafting our appeals, and are still working to find the right balance of direct and natural translation. Soon there will be a follow up survey of the Japanese Wikimedia community to help further our understanding and one of several means by which we are improving and strengthening the community involvement in movement fundraising.
Regards
-- Seddon
Advancement Associate (Community Engagement) Wikimedia Foundation
Thanks a lot for sharing, Seddon! Michael
2016-08-30 17:11 GMT+02:00 Joseph Seddon jseddon@wikimedia.org:
Hello wikimedia-l!
Back in February of 2015, the fundraising team engaged Lake Research Partners (LRP) to conduct a detailed survey of English language Wikimedia readers https://upload.wikimedia.org/wikipedia/foundation/c/c2/ Wikimedia_Survey_2014_English_Fundraiser.pdf. As we look to continue to improve our efforts fundraising in non-EN languages we decided to conduct a similar fact finding exercise in one of our larger fundraising countries. Japan, being an affluent country with a large population and where our projects have had a large reach, has in some ways under-performed and seemed ripe to deliver the greatest impact for such efforts.
With that in mind we again partnered with Lake Research Partners to run two focus groups consisting of readers and donors, and an online survey of 1000 Wikipedia readers and I am pleased to provide the findings of these https://upload.wikimedia.org/wikipedia/foundation/e/ef/ Report.WikimediaJapan.f.071916.pdf .
We found the results show mostly favorable attitudes toward Wikipedia, with positive ratings on quality, look and feel, and readability, while accuracy is rated lower and mentioned as a concern among focus groups participants.
We found a more urgent, direct translation was perceived as better than a more natural translation. This may be because Japanese readers are less likely to donate spontaneously than some of our Western audiences; donors are generally motivated by significant events like natural disasters. We will have to balance an urgent tone with frank politeness when crafting our appeals, and are still working to find the right balance of direct and natural translation. Soon there will be a follow up survey of the Japanese Wikimedia community to help further our understanding and one of several means by which we are improving and strengthening the community involvement in movement fundraising.
Regards
-- Seddon
Advancement Associate (Community Engagement) Wikimedia Foundation _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/ wiki/Mailing_lists/Guidelines New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, mailto:wikimedia-l-request@lists.wikimedia.org?subject=unsubscribe
Hello Seddon,
Very insightful! Are the research instruments of this project (questionnaire, focus group guidelines used) freely accessible somewhere on Meta or Commons?
Cheers, Christof
2016-08-31 10:29 GMT+02:00 Michael Jahn michael.jahn@wikimedia.de:
Thanks a lot for sharing, Seddon! Michael
2016-08-30 17:11 GMT+02:00 Joseph Seddon jseddon@wikimedia.org:
Hello wikimedia-l!
Back in February of 2015, the fundraising team engaged Lake Research Partners (LRP) to conduct a detailed survey of English language Wikimedia readers https://upload.wikimedia.org/wikipedia/foundation/c/c2/ Wikimedia_Survey_2014_English_Fundraiser.pdf. As we look to continue to improve our efforts fundraising in non-EN
languages
we decided to conduct a similar fact finding exercise in one of our
larger
fundraising countries. Japan, being an affluent country with a large population and where our projects have had a large reach, has in some
ways
under-performed and seemed ripe to deliver the greatest impact for such efforts.
With that in mind we again partnered with Lake Research Partners to run
two
focus groups consisting of readers and donors, and an online survey of
1000
Wikipedia readers and I am pleased to provide the findings of these https://upload.wikimedia.org/wikipedia/foundation/e/ef/ Report.WikimediaJapan.f.071916.pdf .
We found the results show mostly favorable attitudes toward Wikipedia,
with
positive ratings on quality, look and feel, and readability, while
accuracy
is rated lower and mentioned as a concern among focus groups
participants.
We found a more urgent, direct translation was perceived as better than a more natural translation. This may be because Japanese readers are less likely to donate spontaneously than some of our Western audiences; donors are generally motivated by significant events like natural disasters. We will have to balance an urgent tone with frank politeness when crafting
our
appeals, and are still working to find the right balance of direct and natural translation. Soon there will be a follow up survey of the Japanese Wikimedia community to help further our understanding and
one
of several means by which we are improving and strengthening the
community
involvement in movement fundraising.
Regards
-- Seddon
Advancement Associate (Community Engagement) Wikimedia Foundation _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/ wiki/Mailing_lists/Guidelines New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, mailto:wikimedia-l-request@lists.wikimedia.org?subject=unsubscribe
-- Michael Jahn Leiter Kommunikation & Partnerschaften Head of Communications & Partnerships
Wikimedia Deutschland e.V. | Tempelhofer Ufer 23-24 | 10963 Berlin Tel. (030) 219 158 260
http://wikimedia.de http://www.wikimedia.de
Stellen Sie sich eine Welt vor, in der jeder Mensch freien Zugang zu der Gesamtheit des Wissens der Menschheit hat. Helfen Sie uns dabei!
Wikimedia Deutschland - Gesellschaft zur Förderung Freien Wissens e.V. Eingetragen im Vereinsregister des Amtsgerichts Berlin-Charlottenburg unter der Nummer 23855 B. Als gemeinnützig anerkannt durch das Finanzamt für Körperschaften I Berlin, Steuernummer 27/029/42207. _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/ wiki/Mailing_lists/Guidelines New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, mailto:wikimedia-l-request@lists.wikimedia.org?subject=unsubscribe
Hey Christof,
Not currently but I'll see if we have those to hand and can get them up.
Seddon
On Wed, Aug 31, 2016 at 10:53 AM, Christof Pins christof.pins@wikimedia.de wrote:
Hello Seddon,
Very insightful! Are the research instruments of this project (questionnaire, focus group guidelines used) freely accessible somewhere on Meta or Commons?
Cheers, Christof
2016-08-31 10:29 GMT+02:00 Michael Jahn michael.jahn@wikimedia.de:
Thanks a lot for sharing, Seddon! Michael
2016-08-30 17:11 GMT+02:00 Joseph Seddon jseddon@wikimedia.org:
Hello wikimedia-l!
Back in February of 2015, the fundraising team engaged Lake Research Partners (LRP) to conduct a detailed survey of English language
Wikimedia
readers https://upload.wikimedia.org/wikipedia/foundation/c/c2/ Wikimedia_Survey_2014_English_Fundraiser.pdf. As we look to continue to improve our efforts fundraising in non-EN
languages
we decided to conduct a similar fact finding exercise in one of our
larger
fundraising countries. Japan, being an affluent country with a large population and where our projects have had a large reach, has in some
ways
under-performed and seemed ripe to deliver the greatest impact for such efforts.
With that in mind we again partnered with Lake Research Partners to run
two
focus groups consisting of readers and donors, and an online survey of
1000
Wikipedia readers and I am pleased to provide the findings of these https://upload.wikimedia.org/wikipedia/foundation/e/ef/ Report.WikimediaJapan.f.071916.pdf .
We found the results show mostly favorable attitudes toward Wikipedia,
with
positive ratings on quality, look and feel, and readability, while
accuracy
is rated lower and mentioned as a concern among focus groups
participants.
We found a more urgent, direct translation was perceived as better
than a
more natural translation. This may be because Japanese readers are less likely to donate spontaneously than some of our Western audiences;
donors
are generally motivated by significant events like natural disasters.
We
will have to balance an urgent tone with frank politeness when crafting
our
appeals, and are still working to find the right balance of direct and natural translation. Soon there will be a follow up survey of the Japanese Wikimedia community to help further our understanding and
one
of several means by which we are improving and strengthening the
community
involvement in movement fundraising.
Regards
-- Seddon
Advancement Associate (Community Engagement) Wikimedia Foundation _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/ wiki/Mailing_lists/Guidelines New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, mailto:wikimedia-l-request@lists.wikimedia.org?subject=unsubscribe
-- Michael Jahn Leiter Kommunikation & Partnerschaften Head of Communications & Partnerships
Wikimedia Deutschland e.V. | Tempelhofer Ufer 23-24 | 10963 Berlin Tel. (030) 219 158 260
http://wikimedia.de http://www.wikimedia.de
Stellen Sie sich eine Welt vor, in der jeder Mensch freien Zugang zu der Gesamtheit des Wissens der Menschheit hat. Helfen Sie uns dabei!
Wikimedia Deutschland - Gesellschaft zur Förderung Freien Wissens e.V. Eingetragen im Vereinsregister des Amtsgerichts Berlin-Charlottenburg
unter
der Nummer 23855 B. Als gemeinnützig anerkannt durch das Finanzamt für Körperschaften I Berlin, Steuernummer 27/029/42207. _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/ wiki/Mailing_lists/Guidelines New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, mailto:wikimedia-l-request@lists.wikimedia.org?subject=unsubscribe
-- Christof Pins Monitoring & Evaluation Cooperation & Development Unit (ZEN)
Wikimedia Deutschland e.V. | Tempelhofer Ufer 23-24 | 10963 Berlin Tel. (030) 219 158 26-0 http://wikimedia.de
Stellen Sie sich eine Welt vor, in der jeder Mensch an der Menge allen Wissens frei teilhaben kann. Helfen Sie uns dabei! http://spenden.wikimedia.de/
Wikimedia Deutschland - Gesellschaft zur Förderung Freien Wissens e.V. Eingetragen im Vereinsregister des Amtsgerichts Berlin-Charlottenburg unter der Nummer 23855 B. Als gemeinnützig anerkannt durch das Finanzamt für Körperschaften I Berlin, Steuernummer 27/681/51985. _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/ wiki/Mailing_lists/Guidelines New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, mailto:wikimedia-l-request@lists.wikimedia.org?subject=unsubscribe
Thanks for sharing the update, Seddon. It indeed contains a wealth of information on readers from Japan.
Could you please expand on this:
We found a more urgent, direct translation was perceived as better than a more natural translation.
I have just skimmed it, so I might have missed something, but the PDF you linked https://upload.wikimedia.org/wikipedia/foundation/e/ef/Report.WikimediaJapan.f.071916.pdf (Page 8, "Executive Summary: Banners, Emails, and Images") gives this analysis:
On explicit measures of which banner they find most visually appealing and which they prefer overall, readers say they prefer Banner B (the more polite language) over Banner A. Banner A is viewed as too blunt and direct.
It sounds like at least there is one factor against using banners with a direct translation.
Best, Yusuke
wikimedia-l@lists.wikimedia.org