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Hi everyone, Yesterday, the 2030 Brand Movement Project presented the unified concept that will guide the upcoming branding proposals. Thanks to the 224 attendees who watched the presentation live! Participants brought a great stream of comments and questions (averaging 8 per minute!) that helped clarify important points. The unified concept, “interconnection”, was arrived at after many community workshops, exercises, and conversations. “Interconnection” distills the 23 distinct concepts generated in workshops into a single word that links together the insights and definitions from the participants, and at the same time adds more meaning to the answer to the question who are we? This concept will not be a public or visible part of branding, but rather a guiding idea. Take a look at the video explaining interconnection as a unified concept [1]. You can watch the full presentation video, together with the lively discussion that accompanied it [2]. Most of the questions were answered during the presentation (including questions about the project scope, the upcoming naming convention proposals, and the RfC), but there wasn't enough time to answer them all. Questions are being compiled on the Brand Network talk page on Meta [3]. The team will be hosting a follow-up office hour next week to answer the rest of the questions. Participation details will be shared on the Brand Network talk page. The session will be recorded and shared, and answers will be covered on the project pages. If you have a different question you’d like to ask, feel free to add it to the page or bring it to the office hour. PS: As soon as these videos are ready for Commons we will upload them there, and we will notify about this on the Brand Network talk page as well. Thanks, Samir & the Brand Project team [1] https://brandingwikipedia.org/2020/04/16/our-unified-concept-interconnectio… [2] https://www.youtube.com/watch?v=xS72O6Si94Q [3] https://meta.wikimedia.org/wiki/Talk:Brand_Network#Unified_concept:_Interco… Samir Elsharbaty (he/him) Community Brand and Marketing coordinator Wikimedia Foundation <https://wikimediafoundation.org/> _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/wiki/Wikimedia-l New messages to: Wikimedia-l(a)lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:wikimedia-l-request@lists.wikimedia.org?subject=unsubscribe>