Greetings all,
I wanted to give you a heads up about a small test WMF Online Fundraising will be running over this weekend. Following a suggestion from User:Wittylama we are for the first time going to be testing fundraiser banners that are content specific. [1]
From now until Monday 9th May we will be running an A/B test strictly on
articles relating to Game of Thrones [2] and only within the United States. The reason being its huge popular appeal and expected spikes of traffic to related articles during the airing of the next episode this Sunday . This is the first test of its kind so we are being reasonable in our expectations. It's hoped that this sort of specific messaging will allow us to engage with our readership a little better through our fundraising and in time provide alternatives to our standard messaging.
The banner we are testing [3] has gone through several iterations and we are trying to strike that fine line between engaging with our readers by being content specific but at the same time avoiding being seen as advertising or overt endorsement. There were certainly some more extravagant ideas but we have gone with the more conservative option for now.
If you have any ideas you would like to suggest about either our process or banner ideas feel free to contribute on our fundraising ideas page. [4]
It is my plan going forward to provide more regular updates about our testing and the results we find from it. What form that takes and where I post those I'll decide in the coming weeks and will update you then.
Hope you all have a great weekend.
[1] https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas#Relate... [2] http://pastebin.com/M8AjB1tk [3] https://en.wikipedia.org/wiki/Game_of_Thrones?force=1&country=US&ban... [4] https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas
Hi Seddon,
I'm curious. Are the banners designed in a way such that it will be necessary for WMF to obtain trademark licenses from others, such as from the Game of Thrones trademark owners?
Pine On May 6, 2016 09:34, "Joseph Seddon" jseddon@wikimedia.org wrote:
Greetings all,
I wanted to give you a heads up about a small test WMF Online Fundraising will be running over this weekend. Following a suggestion from User:Wittylama we are for the first time going to be testing fundraiser banners that are content specific. [1]
From now until Monday 9th May we will be running an A/B test strictly on articles relating to Game of Thrones [2] and only within the United States. The reason being its huge popular appeal and expected spikes of traffic to related articles during the airing of the next episode this Sunday . This is the first test of its kind so we are being reasonable in our expectations. It's hoped that this sort of specific messaging will allow us to engage with our readership a little better through our fundraising and in time provide alternatives to our standard messaging.
The banner we are testing [3] has gone through several iterations and we are trying to strike that fine line between engaging with our readers by being content specific but at the same time avoiding being seen as advertising or overt endorsement. There were certainly some more extravagant ideas but we have gone with the more conservative option for now.
If you have any ideas you would like to suggest about either our process or banner ideas feel free to contribute on our fundraising ideas page. [4]
It is my plan going forward to provide more regular updates about our testing and the results we find from it. What form that takes and where I post those I'll decide in the coming weeks and will update you then.
Hope you all have a great weekend.
[1]
https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas#Relate... [2] http://pastebin.com/M8AjB1tk [3]
https://en.wikipedia.org/wiki/Game_of_Thrones?force=1&country=US&ban... [4] https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas
-- Seddon
*Advancement Associate (Community Engagement)* *Wikimedia Foundation* _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, mailto:wikimedia-l-request@lists.wikimedia.org?subject=unsubscribe
Pine,
Joseph linked to the banner that Fundraising will be testing in his footnote number 3. It doesn't use any non-WMF trademarks or even refer directly to Game of Thrones at all.
Hope that helps.
*Neil P. Quinn* +1 (202) 656 3457
On Sun, May 8, 2016 at 2:28 PM, Pine W wiki.pine@gmail.com wrote:
Hi Seddon,
I'm curious. Are the banners designed in a way such that it will be necessary for WMF to obtain trademark licenses from others, such as from the Game of Thrones trademark owners?
Pine On May 6, 2016 09:34, "Joseph Seddon" jseddon@wikimedia.org wrote:
Greetings all,
I wanted to give you a heads up about a small test WMF Online Fundraising will be running over this weekend. Following a suggestion from User:Wittylama we are for the first time going to be testing fundraiser banners that are content specific. [1]
From now until Monday 9th May we will be running an A/B test strictly on articles relating to Game of Thrones [2] and only within the United
States.
The reason being its huge popular appeal and expected spikes of traffic
to
related articles during the airing of the next episode this Sunday . This is the first test of its kind so we are being reasonable in our expectations. It's hoped that this sort of specific messaging will allow
us
to engage with our readership a little better through our fundraising and in time provide alternatives to our standard messaging.
The banner we are testing [3] has gone through several iterations and we are trying to strike that fine line between engaging with our readers by being content specific but at the same time avoiding being seen as advertising or overt endorsement. There were certainly some more extravagant ideas but we have gone with the more conservative option for now.
If you have any ideas you would like to suggest about either our process
or
banner ideas feel free to contribute on our fundraising ideas page. [4]
It is my plan going forward to provide more regular updates about our testing and the results we find from it. What form that takes and where I post those I'll decide in the coming weeks and will update you then.
Hope you all have a great weekend.
[1]
https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas#Relate...
[2] http://pastebin.com/M8AjB1tk [3]
https://en.wikipedia.org/wiki/Game_of_Thrones?force=1&country=US&ban...
[4]
https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas
-- Seddon
*Advancement Associate (Community Engagement)* *Wikimedia Foundation* _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, mailto:wikimedia-l-request@lists.wikimedia.org?subject=unsubscribe
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Niel, I saw, but the fact that WMF is targeting specific articles about proprietary-IP-heavy subjects with a plea for revenue that is closely aligned to the proprietary IP makes me wonder if there is enough of a nexus that a trademark license is required. WMF is trying to leverage proprietary IP for its own revenue. That seems like it's worth some careful legal thought. Perhaps it's ok, but I would like to hear that from a WMF attorney.
Thanks,
Pine On May 8, 2016 14:59, "Neil P. Quinn" mail@neilpquinn.com wrote:
Pine,
Joseph linked to the banner that Fundraising will be testing in his footnote number 3. It doesn't use any non-WMF trademarks or even refer directly to Game of Thrones at all.
Hope that helps.
*Neil P. Quinn* +1 (202) 656 3457
On Sun, May 8, 2016 at 2:28 PM, Pine W wiki.pine@gmail.com wrote:
Hi Seddon,
I'm curious. Are the banners designed in a way such that it will be necessary for WMF to obtain trademark licenses from others, such as from the Game of Thrones trademark owners?
Pine On May 6, 2016 09:34, "Joseph Seddon" jseddon@wikimedia.org wrote:
Greetings all,
I wanted to give you a heads up about a small test WMF Online
Fundraising
will be running over this weekend. Following a suggestion from User:Wittylama we are for the first time going to be testing fundraiser banners that are content specific. [1]
From now until Monday 9th May we will be running an A/B test strictly
on
articles relating to Game of Thrones [2] and only within the United
States.
The reason being its huge popular appeal and expected spikes of traffic
to
related articles during the airing of the next episode this Sunday .
This
is the first test of its kind so we are being reasonable in our expectations. It's hoped that this sort of specific messaging will
allow
us
to engage with our readership a little better through our fundraising
and
in time provide alternatives to our standard messaging.
The banner we are testing [3] has gone through several iterations and
we
are trying to strike that fine line between engaging with our readers
by
being content specific but at the same time avoiding being seen as advertising or overt endorsement. There were certainly some more extravagant ideas but we have gone with the more conservative option
for
now.
If you have any ideas you would like to suggest about either our
process
or
banner ideas feel free to contribute on our fundraising ideas page. [4]
It is my plan going forward to provide more regular updates about our testing and the results we find from it. What form that takes and
where I
post those I'll decide in the coming weeks and will update you then.
Hope you all have a great weekend.
[1]
https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas#Relate...
[2] http://pastebin.com/M8AjB1tk [3]
https://en.wikipedia.org/wiki/Game_of_Thrones?force=1&country=US&ban...
[4]
https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas
-- Seddon
*Advancement Associate (Community Engagement)* *Wikimedia Foundation* _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, mailto:wikimedia-l-request@lists.wikimedia.org?subject=unsubscribe
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A good idea, User:Wittylama. I'm happy to see this type of collaboration. Thanks for the heads up, Seddon. Interested to see what we will discover. Warmly, /a
On Sun, May 8, 2016 at 3:21 PM, Pine W wiki.pine@gmail.com wrote:
Niel, I saw, but the fact that WMF is targeting specific articles about proprietary-IP-heavy subjects with a plea for revenue that is closely aligned to the proprietary IP makes me wonder if there is enough of a nexus that a trademark license is required. WMF is trying to leverage proprietary IP for its own revenue. That seems like it's worth some careful legal thought. Perhaps it's ok, but I would like to hear that from a WMF attorney.
Thanks,
Pine On May 8, 2016 14:59, "Neil P. Quinn" mail@neilpquinn.com wrote:
Pine,
Joseph linked to the banner that Fundraising will be testing in his footnote number 3. It doesn't use any non-WMF trademarks or even refer directly to Game of Thrones at all.
Hope that helps.
*Neil P. Quinn* +1 (202) 656 3457
On Sun, May 8, 2016 at 2:28 PM, Pine W wiki.pine@gmail.com wrote:
Hi Seddon,
I'm curious. Are the banners designed in a way such that it will be necessary for WMF to obtain trademark licenses from others, such as
from
the Game of Thrones trademark owners?
Pine On May 6, 2016 09:34, "Joseph Seddon" jseddon@wikimedia.org wrote:
Greetings all,
I wanted to give you a heads up about a small test WMF Online
Fundraising
will be running over this weekend. Following a suggestion from User:Wittylama we are for the first time going to be testing
fundraiser
banners that are content specific. [1]
From now until Monday 9th May we will be running an A/B test strictly
on
articles relating to Game of Thrones [2] and only within the United
States.
The reason being its huge popular appeal and expected spikes of
traffic
to
related articles during the airing of the next episode this Sunday .
This
is the first test of its kind so we are being reasonable in our expectations. It's hoped that this sort of specific messaging will
allow
us
to engage with our readership a little better through our fundraising
and
in time provide alternatives to our standard messaging.
The banner we are testing [3] has gone through several iterations and
we
are trying to strike that fine line between engaging with our readers
by
being content specific but at the same time avoiding being seen as advertising or overt endorsement. There were certainly some more extravagant ideas but we have gone with the more conservative option
for
now.
If you have any ideas you would like to suggest about either our
process
or
banner ideas feel free to contribute on our fundraising ideas page.
[4]
It is my plan going forward to provide more regular updates about our testing and the results we find from it. What form that takes and
where I
post those I'll decide in the coming weeks and will update you then.
Hope you all have a great weekend.
[1]
https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas#Relate...
[2] http://pastebin.com/M8AjB1tk [3]
https://en.wikipedia.org/wiki/Game_of_Thrones?force=1&country=US&ban...
[4]
https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas
-- Seddon
*Advancement Associate (Community Engagement)* *Wikimedia Foundation* _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe:
https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
mailto:wikimedia-l-request@lists.wikimedia.org?subject=unsubscribe
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Thanks for the mention Seddon & Anna, tl;dr version: This is a test to see if readers are more likely to donate if the banner is more relevant to what they're reading. Thanks for testing this community-suggested fundraising idea - sign of a new era regardless of the results of the test!
As some may recall, in July last year a "fundraising ideas" page was created by WMF fundraising to be able to give practical suggestions/ideas for improvement: https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas
I have been vocally about Fundraising's practices and adherence to the 'fundraising principles', so, when a request for specific suggestions was made, it seemed only fair that I should try to submit productive ideas not just critiques! :-) After all - whether we love them or hate them, the fundraising banners are the single most important revenue-raising tool we have and it is no secret that it is becoming increasingly difficult to reach the donation targets [for a variety of reasons].
One of these suggestions on that page was "related content banners" and I'm super-happy that WMF-Fundraising have taken the time to test the concept. Not just because I hope the idea is successful, but also because it indicates in a very practical way that they're trying to build a new era of more collaborative practices. So, even if the test doesn't result in anything useful, I'd like to say "thanks!" for giving a community-made suggestion a go.
Wikimedia fundraising banners have always been about trying to optimise for the most efficient design/text to be used across a whole language edition. We have targeted by country, and by language, and that's it. Most of the other kinds of personal-targeting that online advertising does is not available to us because of our principles and policies (privacy, cookies...). However, what we have never tried to do before is to target the banners based on the vast array of areas-of-interest that people come to read about. If someone is reading an article a sport, a chemical element, a tv-show, a historic battle, etc. then we can assume they are *interested *in that topic. Furthermore, we have systems like Categories and thematic 'wikiprojects' to group these topics (as well as, in this test case, simple manual selection) so we should leverage that!
The hypothesis that this banner-test is investigating is: Are Wikipedia readers are more likely to click on the donation banner (and actually donate) if the message that is displayed is more relevant to the article-topic where it appeared?
As some people have asked already, this does have some potential trademark-infringement questions when it is associated to an article about a commercial product (which is why the legal department was indeed definitely consulted for this test case). But, the targeting doesn't need to be for that kind of thing. It could equally be, for example: - a profile of a prolific Wikipedia feature article writer of articles about Plants displayed above articles in category:botany. - A winning picture from WikiLovesEarth or WikiLovesMonuments), used in articles about places located in that country. - A personal message by a nobel-prize winning chemist, appearing above articles in category:chemistry. - an 'easter egg' banner (somewhat like this Game of Thrones test) where the text is a reference to that specific subject. I can imagine we could do that with articles about Hitchhikers Guide to the Galaxy?) - A/B test the effectiveness of 'normal' banners based on the kind of article they appear on e.g. maybe text-centric banners are more effective on science-related articles, and image-centric banners are more effective on biographies? Who knows... [There would need to be many practical things worked out: avoiding situations equivalent of when the 'Jimmy banner' appeared above the article on Scopophobia (fear of being stared at)!]
An obvious downside to this concept is that the more targeted the banners become, the fewer people who see them. Therefore the cost benefit of making them becomes worse. Put another way - it's more financially useful to improve the 'global' banner by 1% than it is to improve a very-targeted banner by 30%. However, If the main hypothesis proves true, it could be an excellent way for the global community to suggest culturally-appropriate and interesting/clever banner suggestions, and also a way to re-ignite the general public's interest in actually *reading *the banners. Imagine, instead of making the banners more desperate/aggressive each year (which makes the audience increasingly immune to them - known as 'banner fatigue'), we made them *interesting to read*!
Sincerely, -Liam / Wittylama
wittylama.com Peace, love & metadata
Hey Pine.
So in this instance we sought advice from both Legal and Communications about some of the ideas that we were proposing and from their feedback we took the banner in the more conservative direction to give us clear ground between us and any potential intellectual property issues however remote. We tried to keep the references more generic so that it related to very broad themes that are not series specific. If we can find success in doing as we have done with this banner then I think that would be a more ideal situation for both fundraising and the movement.
I think we should be cautious about taking any road whereby trademark licenses being a common thing for fundraising. Firstly, the time and effort we would need to put in for that would quite prohibitive. Secondly I think it starts us wading into a very murky area whereby it may seem like we are actively promoting commercial interests etc. Any move on this would need great care.
Seddon
On Sun, May 8, 2016 at 10:28 PM, Pine W wiki.pine@gmail.com wrote:
Hi Seddon,
I'm curious. Are the banners designed in a way such that it will be necessary for WMF to obtain trademark licenses from others, such as from the Game of Thrones trademark owners?
Pine On May 6, 2016 09:34, "Joseph Seddon" jseddon@wikimedia.org wrote:
Greetings all,
I wanted to give you a heads up about a small test WMF Online Fundraising will be running over this weekend. Following a suggestion from User:Wittylama we are for the first time going to be testing fundraiser banners that are content specific. [1]
From now until Monday 9th May we will be running an A/B test strictly on articles relating to Game of Thrones [2] and only within the United
States.
The reason being its huge popular appeal and expected spikes of traffic
to
related articles during the airing of the next episode this Sunday . This is the first test of its kind so we are being reasonable in our expectations. It's hoped that this sort of specific messaging will allow
us
to engage with our readership a little better through our fundraising and in time provide alternatives to our standard messaging.
The banner we are testing [3] has gone through several iterations and we are trying to strike that fine line between engaging with our readers by being content specific but at the same time avoiding being seen as advertising or overt endorsement. There were certainly some more extravagant ideas but we have gone with the more conservative option for now.
If you have any ideas you would like to suggest about either our process
or
banner ideas feel free to contribute on our fundraising ideas page. [4]
It is my plan going forward to provide more regular updates about our testing and the results we find from it. What form that takes and where I post those I'll decide in the coming weeks and will update you then.
Hope you all have a great weekend.
[1]
https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas#Relate...
[2] http://pastebin.com/M8AjB1tk [3]
https://en.wikipedia.org/wiki/Game_of_Thrones?force=1&country=US&ban...
[4]
https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas
-- Seddon
*Advancement Associate (Community Engagement)* *Wikimedia Foundation* _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, mailto:wikimedia-l-request@lists.wikimedia.org?subject=unsubscribe
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Good, thanks Seddon and Wittylama.
Pine
My 2 cents :D
1. I can't see the banner (not using the link posted or going by CentralNotice) Could someone who can see it take a print please? :D 2. Since is related to GoT, shouldn't the pages for the books, series and author (of the books) be included?
Best regards,
_____ *Béria L. de Rodríguez*
*Imagine um mundo onde é dada a qualquer pessoa a possibilidade de ter livre acesso ao somatório de todo o conhecimento humano. Ajude-nos a construir esse sonho.*
2016-05-09 13:47 GMT-03:00 Pine W wiki.pine@gmail.com:
Good, thanks Seddon and Wittylama.
Pine _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, mailto:wikimedia-l-request@lists.wikimedia.org?subject=unsubscribe
On 9 May 2016, at 18:36, Béria Lima berialima@gmail.com wrote:
My 2 cents :D
- I can't see the banner (not using the link posted or going by
CentralNotice) Could someone who can see it take a print please? :D
Here's a screenshot as it appears on my computer: http://www.mikepeel.net/temp/wmf_fundraiser_got.pdf
The part of it that sounds odd to me is that it still includes the statement "If everyone reading this right now gave $3, our fundraiser would be done within an hour." - is that still true for more narrowly-focused/seen banners, and for year-round fundraising? Plus, the expensive cup of coffee's still mentioned. ;-)
Thanks, Mike
In Switzerland is not expensive... Il 09 Mag 2016 20:33, "Michael Peel" email@mikepeel.net ha scritto:
On 9 May 2016, at 18:36, Béria Lima berialima@gmail.com wrote:
My 2 cents :D
- I can't see the banner (not using the link posted or going by
CentralNotice) Could someone who can see it take a print please? :D
Here's a screenshot as it appears on my computer: http://www.mikepeel.net/temp/wmf_fundraiser_got.pdf
The part of it that sounds odd to me is that it still includes the statement "If everyone reading this right now gave $3, our fundraiser would be done within an hour." - is that still true for more narrowly-focused/seen banners, and for year-round fundraising? Plus, the expensive cup of coffee's still mentioned. ;-)
Thanks, Mike
Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, mailto:wikimedia-l-request@lists.wikimedia.org?subject=unsubscribe
In Brazil 3 dollars is the price of a Starbucks coffee. But Starbuck is the most expensive coffee we have (except of course for the gourmet coffee, but who drinks that? :D )
Other than that, I kinda of like that banner :D
_____ *Béria L. de Rodríguez*
*Imagine um mundo onde é dada a qualquer pessoa a possibilidade de ter livre acesso ao somatório de todo o conhecimento humano. Ajude-nos a construir esse sonho.*
2016-05-09 15:40 GMT-03:00 Ilario Valdelli valdelli@gmail.com:
In Switzerland is not expensive... Il 09 Mag 2016 20:33, "Michael Peel" email@mikepeel.net ha scritto:
On 9 May 2016, at 18:36, Béria Lima berialima@gmail.com wrote:
My 2 cents :D
- I can't see the banner (not using the link posted or going by
CentralNotice) Could someone who can see it take a print please? :D
Here's a screenshot as it appears on my computer: http://www.mikepeel.net/temp/wmf_fundraiser_got.pdf
The part of it that sounds odd to me is that it still includes the statement "If everyone reading this right now gave $3, our fundraiser
would
be done within an hour." - is that still true for more narrowly-focused/seen banners, and for year-round fundraising? Plus, the expensive cup of coffee's still mentioned. ;-)
Thanks, Mike
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Comments: 1) Too much black background - looks ominous and unfriendly 2) Like you said - that not particularly representative cup of coffee 3) Does it really take most people only 1 minute to make a payment? For me it usually takes several. Is this a local US thing? Cheers, Peter
-----Original Message----- From: Wikimedia-l [mailto:wikimedia-l-bounces@lists.wikimedia.org] On Behalf Of Michael Peel Sent: Monday, 09 May 2016 8:33 PM To: Wikimedia Mailing List Subject: Re: [Wikimedia-l] Fundraising Testing Update (Friday 6th May) - Hopefully the first of Many
On 9 May 2016, at 18:36, Béria Lima berialima@gmail.com wrote:
My 2 cents :D
- I can't see the banner (not using the link posted or going by
CentralNotice) Could someone who can see it take a print please? :D
Here's a screenshot as it appears on my computer: http://www.mikepeel.net/temp/wmf_fundraiser_got.pdf
The part of it that sounds odd to me is that it still includes the statement "If everyone reading this right now gave $3, our fundraiser would be done within an hour." - is that still true for more narrowly-focused/seen banners, and for year-round fundraising? Plus, the expensive cup of coffee's still mentioned. ;-)
Thanks, Mike
_______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, mailto:wikimedia-l-request@lists.wikimedia.org?subject=unsubscribe
----- No virus found in this message. Checked by AVG - www.avg.com Version: 2016.0.7596 / Virus Database: 4565/12196 - Release Date: 05/09/16
Peter,
3) yes, it takes most people only 1 minute to make a payment by credit card or paypal.
Best regards, User:Lord Bumbury / Nikola Wikimedians of Bulgaria
On Tue, May 10, 2016 at 11:31 AM, Peter Southwood < peter.southwood@telkomsa.net> wrote:
Comments:
- Too much black background - looks ominous and unfriendly
- Like you said - that not particularly representative cup of coffee
- Does it really take most people only 1 minute to make a payment? For me
it usually takes several. Is this a local US thing? Cheers, Peter
-----Original Message----- From: Wikimedia-l [mailto:wikimedia-l-bounces@lists.wikimedia.org] On Behalf Of Michael Peel Sent: Monday, 09 May 2016 8:33 PM To: Wikimedia Mailing List Subject: Re: [Wikimedia-l] Fundraising Testing Update (Friday 6th May) - Hopefully the first of Many
On 9 May 2016, at 18:36, Béria Lima berialima@gmail.com wrote:
My 2 cents :D
- I can't see the banner (not using the link posted or going by
CentralNotice) Could someone who can see it take a print please? :D
Here's a screenshot as it appears on my computer: http://www.mikepeel.net/temp/wmf_fundraiser_got.pdf
The part of it that sounds odd to me is that it still includes the statement "If everyone reading this right now gave $3, our fundraiser would be done within an hour." - is that still true for more narrowly-focused/seen banners, and for year-round fundraising? Plus, the expensive cup of coffee's still mentioned. ;-)
Thanks, Mike
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Great messaging, btw! I had a good laugh reading the banner headline. Curious to hear about your experience. Michael
2016-05-06 18:34 GMT+02:00 Joseph Seddon jseddon@wikimedia.org:
Greetings all,
I wanted to give you a heads up about a small test WMF Online Fundraising will be running over this weekend. Following a suggestion from User:Wittylama we are for the first time going to be testing fundraiser banners that are content specific. [1]
From now until Monday 9th May we will be running an A/B test strictly on articles relating to Game of Thrones [2] and only within the United States. The reason being its huge popular appeal and expected spikes of traffic to related articles during the airing of the next episode this Sunday . This is the first test of its kind so we are being reasonable in our expectations. It's hoped that this sort of specific messaging will allow us to engage with our readership a little better through our fundraising and in time provide alternatives to our standard messaging.
The banner we are testing [3] has gone through several iterations and we are trying to strike that fine line between engaging with our readers by being content specific but at the same time avoiding being seen as advertising or overt endorsement. There were certainly some more extravagant ideas but we have gone with the more conservative option for now.
If you have any ideas you would like to suggest about either our process or banner ideas feel free to contribute on our fundraising ideas page. [4]
It is my plan going forward to provide more regular updates about our testing and the results we find from it. What form that takes and where I post those I'll decide in the coming weeks and will update you then.
Hope you all have a great weekend.
[1]
https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas#Relate... [2] http://pastebin.com/M8AjB1tk [3]
https://en.wikipedia.org/wiki/Game_of_Thrones?force=1&country=US&ban... [4] https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas
-- Seddon
*Advancement Associate (Community Engagement)* *Wikimedia Foundation* _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, mailto:wikimedia-l-request@lists.wikimedia.org?subject=unsubscribe
Hi Joseph, I think that the banner could be useful to test some problems I see when there is a switch of context.
I live near the border Italy-Switzerland and I see several discrepancies when I connect in Italy and in Switzerland.
Basically I continue to see banners of Switzerland when I connect in Italy and viceversa.
Probably there is something connected with the cookies or with a persistence of personal data of browsing.
In my opinion this experiment can be a good test to check if this problem is persistent switching the content.
In addition my question is about the implementation of this kind of banner because the centralnotice can be set per country, per project and per language. Do this banner add also the possibility to set it by content?
Kind regards
On Fri, May 6, 2016 at 6:34 PM, Joseph Seddon jseddon@wikimedia.org wrote:
Greetings all,
I wanted to give you a heads up about a small test WMF Online Fundraising will be running over this weekend. Following a suggestion from User:Wittylama we are for the first time going to be testing fundraiser banners that are content specific. [1]
From now until Monday 9th May we will be running an A/B test strictly on articles relating to Game of Thrones [2] and only within the United States. The reason being its huge popular appeal and expected spikes of traffic to related articles during the airing of the next episode this Sunday . This is the first test of its kind so we are being reasonable in our expectations. It's hoped that this sort of specific messaging will allow us to engage with our readership a little better through our fundraising and in time provide alternatives to our standard messaging.
The banner we are testing [3] has gone through several iterations and we are trying to strike that fine line between engaging with our readers by being content specific but at the same time avoiding being seen as advertising or overt endorsement. There were certainly some more extravagant ideas but we have gone with the more conservative option for now.
If you have any ideas you would like to suggest about either our process or banner ideas feel free to contribute on our fundraising ideas page. [4]
It is my plan going forward to provide more regular updates about our testing and the results we find from it. What form that takes and where I post those I'll decide in the coming weeks and will update you then.
Hope you all have a great weekend.
[1]
https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas#Relate... [2] http://pastebin.com/M8AjB1tk [3]
https://en.wikipedia.org/wiki/Game_of_Thrones?force=1&country=US&ban... [4] https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas
-- Seddon
*Advancement Associate (Community Engagement)* *Wikimedia Foundation* _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, mailto:wikimedia-l-request@lists.wikimedia.org?subject=unsubscribe
Ilario,
I will look into this with fundraising tech and get back to you.
Seddon
On Tue, May 10, 2016 at 11:01 AM, Ilario Valdelli valdelli@gmail.com wrote:
Hi Joseph, I think that the banner could be useful to test some problems I see when there is a switch of context.
I live near the border Italy-Switzerland and I see several discrepancies when I connect in Italy and in Switzerland.
Basically I continue to see banners of Switzerland when I connect in Italy and viceversa.
Probably there is something connected with the cookies or with a persistence of personal data of browsing.
In my opinion this experiment can be a good test to check if this problem is persistent switching the content.
In addition my question is about the implementation of this kind of banner because the centralnotice can be set per country, per project and per language. Do this banner add also the possibility to set it by content?
Kind regards
On Fri, May 6, 2016 at 6:34 PM, Joseph Seddon jseddon@wikimedia.org wrote:
Greetings all,
I wanted to give you a heads up about a small test WMF Online Fundraising will be running over this weekend. Following a suggestion from User:Wittylama we are for the first time going to be testing fundraiser banners that are content specific. [1]
From now until Monday 9th May we will be running an A/B test strictly on articles relating to Game of Thrones [2] and only within the United
States.
The reason being its huge popular appeal and expected spikes of traffic
to
related articles during the airing of the next episode this Sunday . This is the first test of its kind so we are being reasonable in our expectations. It's hoped that this sort of specific messaging will allow
us
to engage with our readership a little better through our fundraising and in time provide alternatives to our standard messaging.
The banner we are testing [3] has gone through several iterations and we are trying to strike that fine line between engaging with our readers by being content specific but at the same time avoiding being seen as advertising or overt endorsement. There were certainly some more extravagant ideas but we have gone with the more conservative option for now.
If you have any ideas you would like to suggest about either our process
or
banner ideas feel free to contribute on our fundraising ideas page. [4]
It is my plan going forward to provide more regular updates about our testing and the results we find from it. What form that takes and where I post those I'll decide in the coming weeks and will update you then.
Hope you all have a great weekend.
[1]
https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas#Relate...
[2] http://pastebin.com/M8AjB1tk [3]
https://en.wikipedia.org/wiki/Game_of_Thrones?force=1&country=US&ban...
[4]
https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas
-- Seddon
*Advancement Associate (Community Engagement)* *Wikimedia Foundation* _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, mailto:wikimedia-l-request@lists.wikimedia.org?subject=unsubscribe
-- Ilario Valdelli Wikimedia CH Verein zur Förderung Freien Wissens Association pour l’avancement des connaissances libre Associazione per il sostegno alla conoscenza libera Switzerland - 8008 Zürich Wikipedia: Ilario https://meta.wikimedia.org/wiki/User:Ilario Skype: valdelli Tel: +41764821371 http://www.wikimedia.ch _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, mailto:wikimedia-l-request@lists.wikimedia.org?subject=unsubscribe
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