Hi all,

The fundraising team is kicking off our year-end campaign in the US, UK, Canada, Australia, and New Zealand at midnight UTC on December 3, 2013. SF staff - banners are going up in a few minutes.

Check out our latest banner.

http://en.wikipedia.org/?banner=B13_1202_clr_blgs_enYY&reset=1

Quick reminder: We have been running banners at a low-level since the start of the fiscal year in July. In that time, we have continuously tested new banners to find improvements that will allow us to reduce the number of banners people see each year. This is our first year experimenting with year-round fundraising. We've already raised over $13 million USD -- which is roughly equal to about how much we raised after our first full week of the 2012 fundraising campaign. During this year-end campaign, banners will be displayed to 100% of readers.

*A few key facts:*

- Amount raised in testing prior to the year-end campaign: Roughly $13.5 million USD - Campaign goal: $20 million USD - Banners will run to 100% of English readers in the US, UK, Canada, Australia, and New Zealand - Previous donors will receive a reminder to donate email during the month of December - Mobile banners will be displayed in the US - We will run campaigns in other countries and languages in 2014

If you spot any errors, please let us know on the meta talk pagehttps://meta.wikimedia.org/wiki/Talk:Fundraising_2013. Feel free to ask questions there as well.

More background info on meta: https://meta.wikimedia.org/wiki/Fundraising_2013

Thanks for your help!

Megan