Chad writes:
I don't necessarily agree. As Mark pointed out,
the trick
is just getting enough editors over to help you get started,
the readership isn't an immediate necessity. If those
editors can establish themselves well and build up the
infrastructure, they can do it.
That's a perfectly fine strategy if you're the first mover in the
marketplace. No fork could be a first mover, however -- by definition.
The trick is offering a product that's better than
the original,
even if it doesn't have the same name.
I forget who it was (it may have been someone at Sony) who pointed out
that to replace the existing dominant produce or service, your
offering can't merely be better than the original; it has to be ten
times better.
--Mike