On Sat, Dec 15, 2012 at 11:16 AM, Thomas Dalton <thomas.dalton(a)gmail.com>wrote;wrote:
On Dec 14, 2012 3:37 PM, "Zack Exley"
<zexley(a)wikimedia.org> wrote:
Since we took banners down for everyone,
we've
mostly been displaying them only 1 or 2 times to people who've never seen
them. Though yesterday we pushed that up to 10 because we're hoping to
reach our US$25 million goal in the next few days.
Obviously it's early, but that change doesn't seem to have caused a
noticeable break from the existing trend on the fundraising graph.
The graph can be misleading because it counts email revenue too. Over
several days that we were just showing 2 banners to new people, we were
seeing a steady decline in revenue each day. We don't where that will
bottom out -- whether at $50K per day or $1000 per day. The answer to that
question will have a big impact on our fundraiser for next year.
Have you
been gathering data on how banners perform on the first, second, third,
etc. time of viewing?
Yes, we have some data, but it's noisy and confusing. But the overall
picture is that when we turn on banners, a huge majority of donors are
giving upon their first banner view. Everyday, the distribution spreads
out. After a week of solid banners it was more like 50% of donations came
after the first banner view -- and most of the rest coming before the 10th
banner view.
Presumably the same cookies that let you stop banners
after a certain number of views would let you gather such data. If so, what
kind of an increase were you expecting to see?
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--
Zack Exley
Chief Revenue Officer
Wikimedia Foundation
415 506 9225