On 05/03/11 14:05, WereSpielChequers wrote:
Picking up on the comment by Tobias about less
intrusive fundraising,
I would make sure we are pursuing the following:
1 Build up a past donors database, communicate with them effectively
and then as long as they donate annually make sure they aren't
irritated by ads for people who haven't donated at all. (I gather
something is now being done here, but I know it wasn't in the past).
And also, WMF should make it possible to accept continuing donations as
a subscription on a monthly basis.
For example, $5 a month feels much less painful than $60 once a year.
Continuing donations also don't require a decision to keep on giving --
the donations just continue until canceled.
Building up a base of continuing donors would be almost as good as
having an endowment, and would make financial planning much easier.
-- Neil